Lalamove HK positions to deliver joy with latest brand campaign

On-demand delivery platform Lalamove has launched a new campaign “Lalamove Deliver Joy” in Hong Kong to inspire the act of giving by delivering happiness and care through Lalamove.

The centerpiece of this campaign is a brand video capturing an interaction between a mother and son that serves to pull the audience’s heartstrings. A mother’s love for her child was portrayed through Lalamove’s on-demand delivery service as the mother transformed into a Lalamove driver partner to deliver a bowl of aromatic soup to her son who lives apart from her. It encapsulates Lalamove’s commitment in making on-demand delivery possible for everyone through thick and thin.

Alex Kwan, director of marketing, Lalamove, said, “The pandemic has unprecedentedly interrupted social interactions across the city and the world, therefore the need and urge to rekindle such connections are now stronger than ever.”

He added that with the campaign, the company hopes to inspire users to deliver different items to those they love.

“We foster human interactions by delivering nourishing soup, brighten up people’s day by delivering fresh food ingredients, rekindle relationships by delivering bouquets and nurture human’s friendship with pets by covering the hassle of transportation. By doing all these, Lalamove is on a constant quest to inspire people across this city to build closer bonds.” Kwan added.

“We are extremely excited about the ‘Lalamove Deliver Joy’ campaign and we hope it can promote the importance of staying in touch despite the difficulties in doing so, all the while helping businesses stay on their feet.”

The campaign comes months after, Lalamove turned their delivery trucks into roving works of art to decorate the streets of Hong Kong with art and colors, while promoting local artistic talents.

Artists Din Dong, PureHay Art, Thomas napoleon, and Wa Gor, took Lalamove's brand color orange as inspiration, and presented Lalamove's fast, reliable, and diverse range of services through each of their unique styles.The eight limited-edition trucks roamed the streets of Hong Kong for six consecutive months, celebrating the company’s 8th anniversary.

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