L'Oréal names Kendall Jenner as new global brand ambassador

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Cosmetic and personal care brand L'Oréal has named American model Kendall Jenner as its new global brand ambassador.

The brand took to its Instagram to heighten the anticipation for its new ambassador on July 17 with a post using Jenner’s voice as the voiceover, with the caption “Ssh, our new ambassador has a message to share, and she’s worth listening to. Are you ready to meet her?”

Following the post, on July 18, the brand officially revealed that Kendall Jenner will be joining the brand as its brand ambassador with the caption “Today’s hot topic: Kendall Jenner is joining the L'Oréal Paris family as our new global ambassador. She is powerful, successful and talented and we are thrilled to welcome her into our family.”

Don't miss: Calvin Klein names BTS' Jung Kook as global brand ambassador

The model took to her own Instagram page to reveal the collaboration as well, with a post that captioned, “Ever since I was little, I can remember L'Oréal being a part of my life and routine, which makes this moment extra special for me. I’m excited and honoured to be joining [the] L'Oréal Paris family and to stand along with so many inspiring women. I’m worth it, as are you.”

Jenner has been a popular choice for brands when it boils down to choosing who should be its new face. American apparel Calvin Klein as well as luxury jewelry brand Messika Jewelry and luxury fashion brand Miu Miu have appointed Jenner as its brand ambassadors recently.

The news comes just as South Korean K-pop sensation Jung Kook from BTS joined the Calvin Klein family after the Maison revealed that the star would be its new global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear.

The announcement was made on the brand's social media channels and came a day after it posted a short teaser video with the caption: “Same time tomorrow?”

The star made his debut for the brand in a new campaign wearing the brand’s Spring 2023 collection. Notably, he donned Calvin Klein's 90s straight denim and body jeans, relaxed fit denim shirt, oversized denim jacket and relaxed fit standard logo crewneck tee.

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