Kraft Heinz picks VML Indonesia as digital partner

ABC Kraft Heinz in Indonesia has selected VML Indonesia, as its digital partner to handle its ABC brand, which has a presence in soy, chili, shrimp paste, beverages and canned foods.VML will be leading digital strategy and owned channel executions for the portfolio. The agency's mandate includes campaign development, content creation, social management and website road-mapping.Dhiren Amin, the marketing lead for sauces, pastes and consumer insights, ABC Kraft Heinz, Indonesia said “Digital serves the purpose of driving reach and engagement. The challenge is to create relevance for our messages in a digital environment where people don’t necessarily want brands to be present. We have picked VML to help us overcome this challenge since their body of work in Indonesia proves their capability to generate work that creates strong impact, at scale.”Andreas Christiadi, head of digital, VML Indonesia said, “We are delighted to partner with ABC Kraft Heinz and have the chance to work on some of Indonesia’s leading consumer goods brands. As an agency, we work as partners to our clients & constantly strive to create work that can drive business results for their brands.”