Korea's COSRX marks 7 years in Indonesia with 'Better skin together' campaign

COSRX, a South Korean skincare brand, marks its seventh anniversary in Indonesia with the launch of the "Better skin together with #TemanCOSRX – expecting tomorrow" campaign. The initiative aims to highlight the idea that skincare is not just a routine but an integral part of life.

As part of the campaign, COSRX has partnered with six public figures from diverse backgrounds to share their skincare journeys amidst their busy lifestyles. The #TemanCOSRX lineup includes actor Brandon Salim, musician Kenzy Taulany, influencer Jazzy, singer and mother Alika Islamadina, chef Victor, and content creator Nadya Aisha.

These figures represent various skincare needs and life stages, highlighting that healthy skin is achievable with the right care.

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Audesya Rossyora, brand representative of COSRX Indonesia, said the campaign is dedicated to every COSRX user in Indonesia. "Since our debut in 2018, we have consistently innovated with multifunctional and practical products to address a wide range of skincare needs. Through 'Better skin together with #TemanCOSRX – expecting tomorrow,' we invite everyone, regardless of their skin condition or lifestyle changes, to stay proactive and enthusiastic about self-care."

The campaign reached the Sociolla Beauty Museum in Agora Mall, Thamrin Nine, Jakarta, featuring COSRX's hero products. Guided by certified therapists, participants experienced firsthand how these best-selling products contribute to healthier skin.

Salim highlighted the role of skincare in his acting career, stating, "In the film industry, maintaining facial skin health is crucial. With packed shooting schedules and little rest, I need a simple yet effective skincare routine." Similarly, Islamadina emphasised the need for practical skincare that balances motherhood and her singing career. "Entering my 30s, my skin has become drier and requires extra care."

Founded in 2013 in South Korea, COSRX derives its name from 'COS' (cosmetics) and 'RX' (prescription), reflecting its mission to deliver science-backed skincare solutions tailored to individual needs. Over the past seven years, COSRX has garnered numerous awards in Indonesia, including Sociolla Awards in 2019, 2022, and 2023. 

"As part of our 'expecting tomorrow' philosophy, we believe healthy skin goes beyond appearance—it builds confidence. By prioritising skin-friendly ingredients and continuous innovation, COSRX remains dedicated to being a part of every user's skincare journey, helping them achieve healthier and well-nurtured skin today and in the future," concluded Rossyora.

COSRX entered the Indonesian market in 2018 and has expanded its portfolio to over 70 SKUs, all certified by BPOM. The company said its presence extends beyond Asia, with a following in the US, France, and other markets.

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