Klook looks to create KOL community as part of 9th anniversary celebration

In celebration of its 9th anniversary, online travel platform Klook is building up its exclusive KOL community, including inviting over 1,000 influencers from over 10 markets across the globe to create fun, inspiring social travel content.

This comes as a recent study conducted by Klook's survey partner Milieu showed that, 85% of millennials and Gen Z in the APAC region are willing to spend and invest in unique experiences. As travellers prioritise experiences and seek to discover and share them on social media, Klook hopes to double down on its social content marketing expertise and create the industry-first Klook exclusive KOL community.

As the brand continues to invest more resources in KOL marketing, this will be the brand’s first social and user-generated content (UGC) powered online sales campaign. It looks to establish a long-term partnership with nano and macro influencers, by offering a wide range of collaboration opportunities, to share the happiness and travel experiences to the world via social media.

As part of the campaign, the participating KOLs will help promote a series of Klook's exclusive deals and travel packages upon its 9th birthday celebration. Available until 22 September 2023, mega deals and discounts from across 14 destinations around the world are up for grabs, as well as various travel vouchers.

To engage a wider audience, consumers can also take part in Klook’s travel trivia game by putting their knowledge and wanderlust to the test, players are guaranteed prizes as long as they play for a minimum of three days.

MARKETING-INTERACTIVE has reached out to Klook for more information. 

Eric Gnock Fah, COO and co-founder of Klook, said: "We're witnessing a profound shift in how the next generation of travellers find inspiration for their holidays. This transformation is no longer a trend, it's the new normal, especially among Gen Z travellers in Asia Pacific who heavily rely on social media. To meet this demand for authenticity and immersive experiences, we're significantly increasing our investment in digital content creators.”

Apart from focusing on content, this initiative is about diving deep into user-generated content that's mobile-friendly, snackable, authentic, and highly shareable—everything that ignites wanderlust and enhances travel experiences, he added. “As authenticity now shapes the way we travel, our aspiration is to build the world's largest social travel community, facilitating exploration and discovery of destinations and experiences,” he said.

Don't miss: Klook inspires HongKongers to be 'travel goddess' with citywide campaign

Back in July, Klook launched a citywide campaign featuring influencers from two YouTube channels, 100 Most and FH Production, to inspire everyone to travel without boundaries. The campaign echoed and amplified Klook’s March campaign message - elevating the joyful travel experiences with Klook, both overseas and in-town (玩最大! 旅神帶你玩盡世界).

Through the artists’ dilemmas and interactions in the collaboration videos, audiences can understand no matter how different the travel behaviours of their travel buddies can be, they can still enjoy a joyful trip through the comprehensive travel offerings available on the Klook platform, which cater to every traveller’s needs and interests.

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