Klook elevates consumers' travel experience with city-wide campaign

With relaxations of COVID-19 restrictions and full reopening of borders in Hong Kong, online booking platform Klook has unveiled a city-wide campaign to highlight Klook as consumers' everday app-to-go whenever looking for joyful experiences, both local and overseas.

The month-long campaign will run until 10 April with daily exclusive offers to curate more joyful moments to customers such as staycation packages, local eateries discounts and overseas travelling discounts, which are up for grabs at three time slots every day (12noon, 6pm, 9pm).  In a conversation with MARKETING-INTERACTIVE, Klook’s spokesperson said the idea behind the campaign came from “Play” being one of the most joyful experiences, regardless of geographical restrictions. “With Klook, our users will go on a journey as ‘travel goddess’ (旅神) and explore different playful experiences during their trips overseas and in-town,” said the spokesperson.

The campaign has featured local singer Joyce Cheng and artist Dee Gor, as well as utilising the concept of “旅神” to connect customers with joyful experiences, including offers of local and overseas activities. It also leveraged tactical videos to promote key verticals, including hotel stay, food and dining and car rental. It hopes to curate joyful momentum everywhere by engaging customers from online to offline.

In terms of medium of promotions, multiple channels covering social media, press release and affiliates, display and programmatic ads, CRM will be used. There will also be a wide range of out-of-home advertising (OOH), including ads placed at SOGO bus stop and MTR stations across various locations in Hong Kong. There will also be street activation to engage and interact with customers as well as connect with new ones.

Kenny Sham, Hong Kong general manager of Klook, said: "With the long-awaited reopening of cross-border around the globe, we are thrilled to see the speedy market recovery. In the new era of travel, we hope to reconnect customers with our unique one-stop booking experiences, for both local and overseas activities. Here at Klook, we are transforming experiences for more meaningful travel, with the service providers expansion, especially on key verticals such as hotel stay, food & dining and car rental.”

He also added that Klook also responds to the market promptly with new products launched to cater for the needs of consumers, including travel insurance and STAY+ packages. “Let there be joy and elevate your travel experience with Klook as your everyday app-to-go to explore joyful moments anytime and anywhere," he added.

Don't miss: Klook fires up campaign in HK as part of rebranding efforts

Back in July last year, Klook has launched a campaign titled "Klook Rebranding Campaign". Incorporating the tagline, "暢玩世界 快樂最大 (Your world of joy)", the month long campaign seeks to provide consumers with experiences that create joy both domestically and beyond. In particular, Klook will be providing daily deals and offerings, such as exclusive offers up to 90% off, as part of the rebranding campaign. 

In light of how the COVID-19 pandemic has disrupted people from travelling and exploring freely, Klook explained that it aims to inspire and enable more moments of joy derived from travelling, connecting its customers to experiences that create joy. As such, the rebranding campaign is targeted at customers who seek to explore joyful experiences from leisure and entertainment activities, such as staycations, visiting attractions, and participating in events, among others. 

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