Klook delves into music tourism as official partner for Taylor Swift’s ‘The Eras Tour’

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Digital travel booking platform Klook is hopping on the music tourism sector after it recently unveiled its status as the official experience partner for Taylor Swift's Eras Tour in Singapore.

As the official experience partner for the American singer-songwriter’s tour in Singapore, Klook will leverage on this opportunity to differentiate itself from other digital travel booking platforms by offering concert ticket packages with local hotels and experiences.

“We see the potential of our platform in bridging a gap in the concert space and opening up doors for destinations to tap into music tourism. By leveraging our multi-vertical capabilities to bundle the likes of accommodation and experiences, we are able to provide a solution that enhances consumer value and revolutionise the way concert-goers plan and indulge in their entertainment experiences,” said Sarah Wan, general manager of Klook Singapore.

“Klook is thrilled to support this tour, which holds special significance as it marks Taylor Swift’s highly anticipated return to Singapore since 2015,” Wan added.

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This is especially since Singapore will be the only Southeast Asian country that the singer will perform at for her Asian leg of the world tour. Additionally, AEG Presents Asia, official promoter for the concert, recently took to Instagram to announce the opening of three additional days of the concert, bringing the total number of concert days in Singapore to six.

Klook noted the possibility that fans from neighboring Southeast Asian countries such as Thailand, Vietnam, Malaysia and Indonesia will flock to purchase her tickets.

With tickets procured comes accommodation bookings and tours. As a result, Klook has capitalised on this and will be offering concert tickets that will include tourism products such as hotel stays, experiences, dining and tours. The bundles will be available for purchase from July 7, the same day as the opening of general ticketing sales for the Singapore concerts.

Ticket purchases are limited to a maximum of four per customer, and successful customers will receive their tickets two weeks prior to the show date.

Klook will also be leveraging its extensive regional customer base of over 40 million to promote the event.

Singapore is anticipated to become a land of opportunity for corporations to leverage on the music tourism sector, with British rock group Coldplay announcing that they will be playing six shows in Singapore next year.

In Singapore in particular, the fan-craze was wild and prompted Coldplay to put a whopping total of six shows on its roster, adding two new shows after tickets sold out within hours. Since then, all six shows have been sold out with fans queuing up for hours online and at SingPost outlets island wide.

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