KidZania partners with 30 brands to introduce HK-exclusive career experiences

KidZania, an educational and entertainment centre established in Mexico, is set to debut at Hong Kong’s 11 SKIES next year, as part of its expansion into Greater China. It will also be partnering with 30 brands to unveil exclusive career experiences for children. 

KidZania is an interactive city made for children aged below 14, allowing them to independently explore a scaled city of over 7,000 square metres with more than 100 careers that they can try, according to its website.

In collaboration with nearly 30 international and local brands such as HSBC, HKT and FTLife Insurance, KidZania Hong Kong is introducing authentic occupational experiences, including seven Hong Kong-exclusive career role-plays that are unique at KidZania Hong Kong.

In the three-storey lifelike scaled city, 50 occupational role-plays will be available for children to explore and develop concepts related to personal financing, environmental protection, health and hygiene from an early age.

As part of seven career experiences, HSBC will establish a wealth management centre in KidZania in the region, providing children the opportunity to explore the basic operation at a bank, and experience daily banking activities such as account opening, making deposits or withdrawals of KidZos. The centre is designed to help children gain basic concepts about money and wealth management, enabling them to make wise financial decisions and become young financial experts.

On the other hand, FTLife Insurance will launch a sports centre infused with sportsmanship and wellness for children in the region. Children can turn their sports dreams into reality by playing the roles of professional basketball, football, tennis players and cheerleaders. FTLife will also incorporate practical team-building education elements into the games.

Additionally, HKT is set to launch HKT Technology Hub, which is a 5G smart city technology. Simulating the application of 5G technology, the workshop will allow children to plan the placement of base stations to ensure optimal coverage for the entire smart city and get a taste of design thinking, augmented reality (AR), and robot programming, or build smart home systems to enhance daily living.

KidZania Hong Kong is also weaving local culture into a range of occupations, such as the music radio station developed in collaboration with the streaming platform MOOV, which showcases local music and the vibrant cultural heritage of Cantonese pop songs.

Xavier Lopez Ancona, CEO and founder of KidZania, said: “We are honoured to collaborate with 11 SKIES and bring KidZania Hong Kong to this unique and groundbreaking retailtainment and tourism destination. With the inclusion of nearly 30 international and local brands, we provide children with the chance to learn while being entertained, creating a fun and thrilling experience for every family.”

“In the future we hope to continue assisting children in all aspects of learning, nurturing their curiosity, and inspiring their potential through role-play, thereby becoming a popular family destination in Greater China,” Ancona added.

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