KFC TH wants you to crow like a chicken for free food

KFC Thailand has launched a new “KFC Crow order” campaign, which offers fried chicken fans a chance to earn a free chicken meal top-up by “crowing like a hen”.

The campaign was launched to celebrate International Fried Chicken Day, a day popularised by KFC itself that acknowledges founder Colonel Harland Sanders for creating the KFC franchise.

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As part of the campaign, customers were asked to “crow like a hen” to walk away with free, crispy juicy fried chicken.

Before ordering, customers qualified by flapping their arms like chicken wings and making chicken sounds such as “Ek Ek Ek Ek” or “Cock-a-doodle-doo”. Customers then had to use these chicken-inspired names when ordering: “Ai-On-Ai” for the Donjai Set, or ‘Ai-Uck-Et” for the Porjai Bucket, or “Uer-Auk-Ek-Ae-Uer” for The Box Signature.

Each successful “KFC Crow Order” earned customers an additional piece of free Hot & Spicy fried chicken.

A reel posted by KFC Thailand showcasing committed crowers garnered up to 1.3million views and 73 thousand likes on Instagram.

KFC Thailand is no stranger to buzzy social media campaigns. Just recently, KFC Thailand launched its new limited edition menu item, ‘Crispy Zabb Skins’, which essentially means 'spicy chicken skin', after a campaign that called for fans to send 10,000 heart emojis in the comments.

Partnering with Brilliant & Million, KFC Thailand put up a social media post that read: "If you really want ‘Crispy Zabb Skins’ on the menu, send us 10, 000 heart emojis in the comments."

The post was intended as a social fast food petition campaign, where KFC consumers were given a stake in deciding what should be on the menu through their online interactions. As a reward, KFC Thailand promised to release the product if the target number of heart emojis was met on its Facebook page.

Photo courtesy of roastbrief.us, kfcthailand/Instagram

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