KFC Malaysia gets consumers yelling 'HAHAHA' in quirky mobile AR game

To make Chinese New Year an even more joyous occasion, KFC Malaysia launched a mobile AR game "KFC HAHA HOP" in conjunction with its KFC Celebration Bucket comprising shrimp poppers. The fried prawns were the inspiration behind the fun and quirky game.

Prawns have always played a significant role in Chinese New Year, symbolising joy and laughter as it is called “HA” in Cantonese. To ensure everyone gets an extra serving of “HA” this Chinese New Year, Naga DDB Tribal in collaboration with Ministry XR created a camera operated game.

KFC HAHA HOP puts players in the shoes of Colonel Sanders with the sole mission of collecting Shrimp Poppers to bring home to Chinese New Year revelers. To do this, players have to simply laugh, and through facial recognition, the Colonel will jump every time a player shouts “HA”.

The video game is designed to be recorded through a selfie camera. KFC is also giving out RM30 vouchers to lucky consumers. To win the prize, consumers are encouraged to share their video online using the #KFCHAHAHOP hashtag.

Campaign credits:

Naga DDB Tribal

Chief Creative Officer : Alvin Teoh
Creative Director : Jeremy Yeoh & Suryadipura Salleh
Creative Group Head : Rachel Hoo
Art Director : Bobby Chai
Senior Copywriter : Candice Chhoa
Copywriter : Zhafirry Fenner Zakaria
Account Director : RZ Chew
Senior Account Manager : Brian Khoo

Ministry XR

Executive Producer : Fay Ulrica
Game UX Designer : Fay
Game Lead Engineer : Aqeh
Game producer : Jeremy Smith
AR Lead Engineer : Asyran Amin

GTR Studio

Sound Director : Ram Chia
Producer : Munirah Razali
Sound Engineer : Zaid Malik
Music Composition : GT Records