KFC's new burger takes over PLQ mall in immersive campaign

Fast food restaurant KFC has taken over PLQ Mall to celebrate the launch of the brand's newest mainstay item, the 'Extra Tasty Crispy Burger' (ETC Burger). 

As part of the takeover, the outlet served only chicken burgers at PLQ Mall and ran an immersive 'ultimate KFC experience' for consumers at the mall.

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The burger takeover featured six touchpoints including a new outlet signage '#Chicken_Burgers by KFC' which showcased its commitment to providing the best chicken burgers in town and a gigantic ETC greeting stand when customers walked into the outlet.

It also featured an 'ETC box wall of fame' photo wall where fans could pose and take photos in front of. 

In addition, the takeover featured an 'ETC burger tattoo sticker corner' where customers could get temporary tattoos and a storytelling-panel accompanied with props where consumers could learn about the burger, take pictures and play a game. 

Also present was a claw machine. Customers could receive two complimentary tokens with every purchase of one burger meal at the PLQ Mall outlet. 

Not a stranger to immersive campaigns, earlier this year, KFC Singapore created a song that aims to leave consumers craving their new chicken Bak Kwa-infused menu items and introduced a pair of 'HuatWear' shorts specifically designed to bring extra prosperity this Chinese New Year.

The song was written and composed by local rising artist Calvert Tay who performed the song with Fang Rong. Produced by Mediacorp, the music video shows Tay and Fang Rong welcoming guests into their home as they host a Lunar New Year meal. 

Meanwhile, the bright red shorts feature a cartoon God of Fortune who rides a cloud surrounded by chicken drumsticks, coins that have the word “huat” written all over them and longevity peaches.

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