KFC burgers come alive in 3D OOH ad in SG

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Fast food restaurant KFC Singapore is going 3D with a new anamorphic campaign for its ETC (extra tasty crispy) burger.

Located at Wilkie Edge and Ten Square, the campaign will showcase the ETC burger in a larger-than-life format across synchronised dual screens with captivating 3D effects.

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Viewers can expect to witness the grand entrance of the ETC Burger on a KFC red carpet across both screens. The ad will also highlight the burger’s features, including fresh pickles, an extra crispy fillet, and KFC's secret sauce.

"We’re always on the lookout for new and inventive ways to elevate the KFC experience, pushing creative boundaries to captivate audiences," said Juliana Lim, senior director, marketing and innovation at KFC Singapore. "With our commitment to providing the best chicken burgers in town, the ETC Burger represents our dedication to continually improving and enhancing our menu offerings."

"We are thrilled to bring the ETC Burger to life in a truly spectacular way and create more unforgettable moments that resonate with consumers and KFC fans alike," added Kelvin Goh, senior media director at Havas Media Singapore.

The campaign comes shortly after KFC took over PLQ Mall to celebrate the launch of the ETC Burger.

As part of the takeover, the outlet served only chicken burgers at PLQ Mall and ran an immersive 'ultimate KFC experience' for consumers at the mall.

The burger takeover featured six touchpoints including a new outlet signage '#Chicken_Burgers by KFC' which showcased its commitment to providing the best chicken burgers in town and a gigantic ETC greeting stand when customers walked into the outlet.

It also featured an 'ETC box wall of fame' photo wall where fans could pose and take photos in front of.

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