K11 MUSEA sees highest footfall and overall sales increase since opening

K11 MUSEA and K11 Art Mall have recorded the highest footfall since their openings, with overall sales reaching the highest. Benefited by the “cultural commerce" business model, overall sales at K11 MUSEA increased by 120%, compared to pre-pandemic levels, and saw a 260% jump in sales among luxury brands from before COVID. In March this year, K11 Group said that it was pioneering a concept brand uniquely combining culture and commerce while ushering in a bold new era of cultural commerce.

To stand out from the competitors, K11 MUSEA and K11 Art Mall hosted different cultural events and art exhibitions during summer such as “Not for Kids Only”, a solo exhibition by Hong Kong calligrapher Packy Lai aka Inkless; “Burn, Gleam, Shine”, the Asia debut of LA-based contemporary artist Fawn Rogers; and “It’s a Spicy Summer”, the first exhibition dedicated to the spicy food culture in Hong Kong that treated audiences to a brand new spicy-themed experience.

To continue improving the visitor traffic and total sales, K11 keeps hosting cultural events to attract more customers such as the Digital Art Fair which is a digital art exhibition and a digital art auction that will open in October. Besides, targeting genZ, it also invites some stores that celebrate local fashion and individuality such as Metalwork, Macrame Bohemia, WORKWARE and Hideandseek.

According to the company, the business model also created a high demand for K11 shop space among premium brands and K11 MUSEA has reached a 98% occupancy rate. Curated by K11 MUSEA and K11 Art Mall, different types of activities were held and boosted the rise in footfall and sales. Around 30% of tenants benefited which had set a new sales record. Furthermore, the active membership in KLUB11's highest-spending group has also seen a sharp increase of 210% compared to pre-pandemic levels. The total amount of spending also reached approximately HK$1.1 billion in the past 12 months.

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