K11 MUSEA sees 30% surge in footfall since opening of 'Night Market by the Sea'

K11 MUSEA, a shopping mall under the K11 Group, has seen a 30% increase in footfall traffic at night last weekend when compared to the previous week since the opening of Hong Kong's cultural waterfront market “Night Market by the Sea”.

Supported by FTLife Insurance, Kronenbourg 1664, Concord Insurance, Hong Kong Markets Organisation, and Yau Tsim Mong District Office, the launch of the Night Market last week was flocked with visitors during the twilight hours. The stalls offering specialty local food, including handmade Siu Mai and fresh lemon tea had seen snaking queues that grew as the night progressed, according to the release.

Co-hosted by K11 MUSEA and the Avenue of Stars, the open-air market is available from 22 September to 14 October on every Friday and Saturday night. Riding on the occasion of the coming Mid-Autumn Festival and National Day holiday, K11 MUSEA anticipates a continuous growth of footfall when the market marches to the second week.

In fact, the launch of the “Night Market by the Sea” is part of the group’s initiatives in supporting the government's “Night Vibes Hong Kong” campaign, aiming to boost the local night economy.

Don't miss: How can 'Night Vibes HK' campaign bring back the nightlife buzz in HK?

K11 Group said its shopping centres including K11 MUSEA and K11 Art Mall will extend their operating hours until 11pm from Friday and Saturday nights from 22 September to 14 October. Meanwhile, THE FOREST, another shopping centre under the group, will extend operating hours until 11pm from Thursday to Sunday nights from now to 2 October. The group expects overall sales and footfall to increase by 20% to 30% during the Mid-Autumn Festival and National Day Golden Week.

Other Hong Kong property developers such as Sun Hung Kai Properties, Hang Lung Properties, New World Development and Sino Group are also supportive towards the government's plan by extending operating hours of their malls and launching campaigns. For example, Hang Lung Properties, which owns eight malls in Hong Kong such as Fashion Walk, Peak Galleria, Kornhill Plaza and Amoy Plaza, said initiatives such as organising activities to drive footfall and fostering collaborations with tenants are under consideration.

Don't miss: K11 MUSEA sees highest footfall and overall sales increase since opening

Back in August, K11 MUSEA and K11 Art Mall recorded the highest footfall since their openings, with overall sales reaching the highest. Benefited by the “cultural commerce" business model, overall sales at K11 MUSEA increased by 120%, compared to pre-pandemic levels, and saw a 260% jump in sales among luxury brands from before COVID. In March this year, K11 Group said that it was pioneering a concept brand uniquely combining culture and commerce while ushering in a bold new era of cultural commerce.

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