Julie’s paints the town of Melaka yellow

Biscuit brands Julie’s is back in Melaka once again, this time painting the town with its signature hue of yellow. Featuring over 50 sets of Julie’s branded parasols with stylish tables and chairs, this vibrant art installation is strategically placed at popular tourist spots such as Stadthuys and Melaka River Side.

This initiative in collaboration with Melaka Historic City Council (MBMB) aims to enhance visitor’s experience in these areas, transforming the iconic landmarks into even more photo-worthy destinations.

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This art installation marks the brand’s second contribution to enriching Melaka’s landscape. In 2022, the brand collaborated with globally renowned graffiti artist Cloakwork, creating Julie's Magnifity, a photo spot in the form of a colourful mural highlighting the state’s most iconic landmarks in a burst of colour and creativity.

Tzy Horng Sai, director of Julie's Biscuits said, "As a brand that has proudly called Melaka home since 1985, we are excited to bring something fun and playful to the streets of Melaka. This installation not only adds vibrant colours but is also a way for us to give back to the community by creating a more comfortable space within these popular tourist spots for people to enjoy.”

He added that the brand’s commitment to community engagement and tourism promotion is at the heart of what we do, and we hope this project will bring visitors joy and benefit tourism in these areas.

“Our aim with this is to enrich the space and create memorable experiences for both locals and tourists alike," Sai elaborated.

Brightening up the town, the parasol sets boast shades of cheerful yellow, and is adorned with whimsical biscuit visuals inspired by the consumer’s favourite Julie’s biscuits, adding a playful and fun touch to the design.  The design will also showcase the logos of both brands, highlighting the commitment and partnership of both parties in this project. These artistic parasols can be seen along the picturesque Melaka River Side daily and at Stadthuys on Friday, Saturday, and Sunday.

"We are always looking for ways to enhance the appeal of Melaka as a destination of choice for tourists, and partnering up with a local brand originating from Melaka like Julie’s is a natural fit,” said Datuk Shadan Othman, Mayor of Melaka Historic City Council (MBMB).

“These parasol installations will add to the appeal of the Stadthuys and Melaka River Side area and provide more comfort to visitors, especially in our hot and rainy weather. This initiative is timely with the surge of tourists expected this year during Visit Melaka Year 2024. We are hopeful of the positive impact it will have on our community, especially for vendors in these areas and to boost our tourism efforts " he added.

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