Julie’s Biscuits upcycles creativity, transforming packaging into lanterns

Julie’s Biscuits has found a way to combine creativity and sustainability, hosting workshops for people to challenge their artistic skills with the brand’s iconic Love Letter tub packaging, according to media reports.

Dubbed “From Waste to Wow”, the innovative workshop aims to provide an engaging experience for audiences to learn new knowledge about sustainability through creativity and promotes personal growth.

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The workshop was reportedly done in collaboration with Beyond Bins by Biji-biji Initiative, which mainly showcases the importance of reducing plastic waste, allowing attendees to discover new ways to upcycle and repurpose the Love Letters tub.

Tzy Horng Sai, director of Julie’s Biscuits, told The Raykat Post that the brand believes in the transformative power of upcycling. He also said that the workshop is set as a celebration of using the ordinary love letter packaging into lanterns.

Tzy added that this event aligns to the brand’s mission to inspire positive change and reduce environmental footprint.

Hosting the workshop is said to thus underscore the brand’s commitment to environmental responsibility and showcases the possibilities of turning waste into beautiful, functional pieces. Attendees are guided by experts who are well-versed in the nature of upcycling, and will feature hands-on demonstrations to promote practical skills.

Participants will be guided step-by-step, to implement basic electronic techniques on top of artistic techniques, transforming the Love Letter tubs into functional and aesthetically pleasing lanterns.

Julie’s Biscuits has held and been involved in many campaigns to promote change towards a better world. Earlier this year, the brand brought back its #Take25 campaign, a mental health awareness movement aimed at encouraging people to prioritise their mental well-being through the simple act of taking 25-minute breaks in a day.

The campaign leverages a series of three entertaining videos featuring a day in the life of some unexpected stars – goats aka G.O.A.T.s, sharing their wisdom on mental health.

Using the power of humour, the videos playfully use the acronym G.O.A.T.s which stands for “The Greatest of All Time”, to convey that even the greatest individuals have days where they don’t feel so great or positive all the time.

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