Jollibee becomes first Filipino brand to collaborate with Good Smile Company

In a landmark collaboration, Jollibee has partnered with Japan's Good Smile Company (GSC) to introduce the Nendoroid Jollibee, marking the first time a Filipino brand has been featured in the Nendoroid series. This chibi-style figure, approximately 10cm tall, offers fans and collectors a delightful rendition of the beloved mascot.

The Nendoroid Jollibee comes equipped with interchangeable parts and accessories, including a bucket of Chickenjoy and a plate of Jolly Spaghetti, allowing for a variety of playful poses. This collaboration not only celebrates Jollibee's cultural significance but also introduces the mascot to a global audience through the popular Japanese collectible line.

"From Jollibee, the popular fast-food restaurant from the Philippines, comes a Nendoroid of Jollibee!" GSC announced on its website. Pre-orders for the Nendoroid Jollibee are available from 19 February to 2 April through the GSC online store and official partner retailers, with shipping expected to begin in July 2025.

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This partnership signifies a fusion of Filipino cultural pride with Japanese pop culture, offering a fresh and endearing take on the iconic Jollibee mascot. As the first Filipino brand to join the Nendoroid lineup, Jollibee continues to expand its influence beyond the culinary realm into global pop culture.

Jollibee joins a prestigious lineup of Nendoroid figures alongside global pop culture icons from anime, games, and films. Pikachu (Pokémon), Mario (Super Mario), Mickey Mouse (Disney), and Spider-Man (Marvel) have previously been transformed into Nendoroid figures.

Jollibee Foods Corporation (JFC) saw a 24.1% rise in net income for the first nine months of 2024, reaching 8.47 billion pesos (US$146 million), up from 6.82 billion pesos (US$118 million) in the same period in 2023. Revenues also climbed 10.6% to 196.25 billion pesos (US$3.4 billion).

System-wide sales grew by 12% to 281.11 billion pesos (US$4.8 billion), boosted by the acquisition of South Korea's Compose Coffee. Jollibee Group CEO Ernesto Tanmantiong highlighted that international business was a key driver, growing 20.5% in the quarter.

By the end of September 2024, Jollibee's store network expanded by 42.8% year-on-year, reaching 9,598 locations - 3,340 in the Philippines and 6,258 internationally.

Recently, JFC received approval from the Philippine Stock Exchange to lift its 40% foreign ownership cap, allowing unrestricted foreign investment in the company.

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