Jewel Changi Airport picks PR partner to assist with opening

Jewel Changi Airport (Jewel) has appointed strategic communications agency Ninemer Public Relations (Ninemer PR) to manage its public relations and social media duties for a year, including traditional media relations, influencer engagement and digital communication work.The appointment follows a pitch held in July 2017, which called for proposals on publicity efforts for Jewel prior to its official opening in 2019. Work for Jewel is expected to roll out this month. Located at the heart of Changi Airport, Jewel is envisioned to be a lifestyle destination for both local residents and travellers to Singapore. Jewel declined to comment further.“Ninemer PR’s creative and strategic proposal coupled with the team’s track record in the tourism industry was pivotal in their appointment as Jewel’s public relations and social media agency of record. We look forward to collaborate closely with Ninemer PR in realising Jewel’s vision to be a world-class lifestyle destination where Singapore and the world meet,” said Joyce Tan, head of corporate and marketing communications, Jewel Changi Airport.“As a homegrown agency, we are always excited to work with other Singapore brands, and what more – the iconic Jewel Changi Airport that is set to augment Changi Airport’s position as one of the world’s leading air hubs. We look to work closely with the Client team to continue to grow the good work in publicity, to build excitement and anticipation amongst target audiences, in the lead up to its opening," Pamela Tor Das, director of Ninemer PR, said.