Jell-O gets vibrant and colourful new look in rebrand

Classic and nostalgic brand Jell-O is getting a new look with updated packaging and new logos as the brand looks to target parents and children of this generation with a more colourful and simpler aesthetic. This is reportedly its first rebrand in 10 years. 

The new look, which was done in collaboration with global branding agency BrandOpus, will be rolled out across the entire Jell-O portfolio and will encapsulate pudding, gelatin, cups and boxes.

Don't miss: Kraft Singles gets whole new look in rebrand

Speaking on the rebrand, Rebecca William, creative director at BrandOpus said that they hoped to bring back the "jiggly fun" and harness the wonder that the brand brings to both adults and kids alike. She added that the team enjoyed working on the project and reimagining and reinvigorating the brand for the next generation of parents. 

The new logo is louder and simpler with the addition of a bold and graphic drop shadow to make it stand out. However, the brand held on the signature 'O' which stands out to put more emphasis on it. Additionally, the new graphics on the packaging have switched from actual pictures of the fruit to new, brightly designed and fun renditions of them.

MARKETING-INTERACTIVE has reached out for more information.

Jello-O joins a slew of brands revamping their packaging and brand identity this year. Recently, it was revealed that Kraft Singles would be getting a brand-new look following years of complaints about its packaging, according to CNN. Now, one of the most recognisable cheese products will have easier to open individual wrapping as well as a refreshed logo and packaging design, the first the brand has seen in five years. 

The goal of the rebranding was reportedly to address complaints from customers who have notoriously bemoaned how difficult it is to open the clear wrapper of individually wrapped cheese. The new packaging features a new flap on each slice that adds texture and that makes it easier to find. The material is also thicker and more sturdy such that it can be opened without the plastic ripping. 

On the outside, Kraft Singles features a logo that has been adjusted with bolder and more simple typography. The packaging now emphasises the fact that its cheese slices do not have artificial flavors, colors or preservatives as well as the fact that it is made with real dairy. 

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