Jay Chou's fashion brand PHANTACi X Highstreet collab brings streetwear and music to metaverse

Global fashion label PHANTACi and retail-focused metaverse Highstreet have joined forces to unveil a unique region within Highstreet World called “PHANTACi Peninsula". This collaboration aims to blur the boundaries between fashion, magic and art, providing fans with an innovative and interactive experience.

PHANTACi Peninsula is a reimagined interpretation of the brand’s essence in the Web3 realm, inviting visitors to explore the metaverse with enchantment, nostalgia, and adventure. The new metaverse project also features diverse elements inspired by PHANTACI's co-founder and creative director aka Taiwanese singer Jay Chou, from magical realms to street basketball scenes and romantic environments.

From the PHP Café to PHANTACi Shoebox, the label's flagship store, PHANTACi Peninsula provides a unique setting for all visitors. Limited edition items and special discounts for PhantaBear holders amplify the exclusivity of the shopping experience. 

The peninsula also features a time travel experience dedicated to Chou which is inspired by classic boat rides from amusement parks. It will guide the visitors to experience different epochs of Chou’s career with some iconic songs such as “Secret” (2007) to portray a cinema-worthy experience.

Furthermore, the Highstreet and PHANTACi teams are collaborating to design homes within PHANTACi Peninsula, which will be sold through an Initial Home Offering (IHO). With PHANTACi Castle as the centerpiece, the IHO will present a unique shopping experience and engaging activities inside the homes. Users will gain privileged access to a dedicated shopping district, establishing a truly immersive community within the region.

Commenting on the collaboration, Ric Chiang, co-founder of PHANTACi, said: “We are thrilled to partner with Highstreet to create an immersive experience for our fans that not only showcases our brand but also highlights our love for music, entertainment, and culture. With PHANTACi Peninsula, we aim to offer a world of nostalgia and adventure where every visitor can explore, discover, and create stories.”

Meanwhile, Jenny Guo, co-founder of Highstreet, said: “Our aim is to break down the conventional boundaries between retail and the narratives we weave through our fabric. By blending fabric and code, we’re creating an immersive universe where our products become a tangible part of the stories we’re crafting. We want to ensure that anyone who supports PHANTACi is able to experience the brand in a cutting-edge way.”

Highstreet is proud to work with street-culture leader PHANTACi, to further their journey into the metaverse, said Travis Wu, co-founder and CEO of Highstreet. "When you walk into a physical PHANTACi store today, you’re immediately bombarded with the sound of basketball machines and cajoling teens. This electric, exciting atmosphere is what kids experience in the virtual metaverse, so our collaboration is both authentic and synergistic," he said.

In fact, it’s a magical part of the open metaverse with a range of nostalgic and fun pursuits, said Flora Fang, COO of Highstreet. "Also, visitors and residents will have the chance to take part in community activities and engage with the PHANTACi brand in the future, so the Highstreet World Metaverse will be an important place where fans will have opportunities to get the first glimpse of new developments by both PHANTACi and Highstreet.”

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