Jameson Irish Whiskey picks new global creative agency

Jameson Irish Whiskey has named Ogilvy as its new global lead creative agency, according to the agency in a statement. The account will be led by a borderless team spanning the agency’s global creative network.

Under its remit, Ogilvy will take on global strategic and creative duties for the brand, focusing on creative ideas and experiences that will further accelerate its leadership position. 

"We are triple delighted and twice as proud for having the opportunity to work for an iconic brand like Jameson and help make it the world's most shared spirit. During the pitch process our team fell in love with this amazing brand and was able to demonstrate the impact borderless creativity can help it have in culture. The best is yet to come," said Antonis Kocheilas, global CEO of Ogilvy Advertising.

Ogilvy was awarded the business after a competitive pitch process managed by independent consultancy R3 and represents an expansion of the agency’s global relationship with Pernod Ricard. 

Don't miss: Ogilvy promotes Jeremy Webb to vice president and head of content for Asia

“It’s an exciting time for the Jameson brand as we seek to take the world’s most loved and shared Irish whiskey to the next level through breakthrough creativity and brand storytelling," said Brendan Buckley, the global marketing director at Irish Distillers.

"Creatively and strategically, Ogilvy impressed the team over the course of a rigorous pitch process, pairing a global outlook with local cultural relevance in our key markets, and we’re very excited to begin working together. I would also like to sincerely thank TBWA globally, and most recently TBWA Dublin, for their valued creative contribution to the Jameson brand over many years.”

The news comes shortly after Ogilvy promoted its client group lead for Singapore, Jeremy Webb, to the position of vice president and head of content for Asia after 12 years spent in the agency helming various roles, according to a LinkedIn post by Webb.

A seasoned marketer, Webb started his career at Ogilvy Public Relations Worldwide as an editor in 2009. He was soon promoted to the role of digital influence strategist, a role which he held for just over three years.

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