Insuretech company Qoala collaborates with MY partners to declare 'AKU Malaysia'
share on
Insuretech company, Qoala has joined hands with its Malaysian insurance players to give Malaysians promos and giveaways on car and health insurance.
In the spirit of patriotism, especially with Merdeka Day right around the corner, the insurtech company is partnering with Tune Protect Malaysia, Lonpac Insurance and Generali Insurance Malaysia. With this partnership, Qoala aims to declare ‘AKU Malaysia’ which translates to ‘I am Malaysia’.
Don't miss: Etiqa Insurance ignites the spirit of adventure in new brand film
The campaign, National Day and Malaysia Day, is an acronym for “Akses” (Access), “Comprehensive” (Comprehensive), and “Untuk Semua” (for all). Taking place from 28 August to 16 September 2023, customers will enjoy access to promotional codes that will grant them exclusive discounted products. Centred on every Malaysian’s right to have access to comprehensive insurance for themselves and their loved ones, the campaign aims to honour and safeguard the history and freedom that has brought Malaysia to where it is today.
“The patriotic month is a reminder for each of us to carry the torch in lighting a brighter future, one that comes by protecting our loved ones, ourselves and our belongings,” said Jonathan Ong, the country manager for Qoala Malaysia.
Across the shore in Singapore, Income Insurance recently collaborated with American rock band, The Calling to release an original song and music video for its new Protection campaign. Titled Fallin Apart, the single was created with agency BBH Singapore and aimed to encourage conversations around the underinvestment in health and critical illness coverage in Singapore.
Join #PRAsia on 2 November in Singapore and 8 November in Malaysia, connecting 100+ PR and communication leaders worldwide to share ideas, forge partnerships, and unlock endless possibilities.
Related articles:
Etiqa Insurance ignites the spirit of adventure in new brand film
Income Insurance partners rock band The Calling for heartwarming insurance ad
AIA Malaysia simplifies the complications of insurance in latest campaign
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window