Indonesians fight #NetflixTidakAman hashtag as Netflix said to remain blocked
share on
Indonesian netizens are against the hashtag #NetflixTidakAman (Netflix is not safe) that has been making its rounds on Twitterverse for over a week now. The hashtag emerged after customers of Indonesia’s state-owned Telkom Indonesia were blocked from logging on to the streaming platform.
According to The Jakarta Post, Netflix has been blocked by service providers Telkomsel, IndiHome and Wifi.id since 2016. Telkom Indonesia, parent company of these brands, said that the streaming platform has "yet to fully comply" with the media content regulations in Indonesia. However, several netizens posted screenshots of the Netflix homepage, revealing that those with private internet or cellular service providers were able to access the streaming platform.
Several netizens took to Twitter to voice their displeasure about the move, with some pointing out that the issue does not lie with Netflix but rather the lack of parental guidance. Some were also sarcastic in their statements, calling for those who opposed Netflix to admit that they are unable to afford the streaming service. Marketing Interactive has reached out to Netflix and Telkom Indonesia for comment.
#NetflixTidakAman starter pack pic.twitter.com/7nCCW51J5n
— ikhsan?⚫ (@Reynaldikhsan) January 13, 2020
Ok boomer. #NetflixTidakAman pic.twitter.com/P2zAN046IO
— Boy so Blue (@senjatrash) January 13, 2020
The problem is that there are no parental guidance or whatsoever for their kids what to watch and not to watch. There's basically a Kids section in Netflix.
I call this BS.
People have their freedom on what do they want to watch.
Back off you uncultured swines.#NetflixTidakAman— ブリュ (@Wibubiw) January 13, 2020
#NetflixTidakAman just confess that yall r broke n cannot afford Netflix tf?pic.twitter.com/WSlsDGR2XS
— , (@yoncegotherown) January 13, 2020
Joe: Am i joke to you? pic.twitter.com/uSukm6R9A3
— Lagi Nabung S2 (@niahappyew) January 13, 2020
Separately, Netflix also doubled down on its efforts in the country by creating a fully localised Bahasa Indonesia user interface for Indonesian users, complete with Bahasa Indonesia subtitles. In addition, the streaming platform partnered with local operators including XL Axiata, Bolt, Hutchison 3 Indonesia and Smartfren for video data plan packages.
Following the move, Indonesian members will be able to change their user interface setting to Bahasa Indonesia and access a selection of popular Indonesian content. This is along with globally popular Netflix original series, anime, documentaries, stand-up comedy performances, kids content and Korean content. To better bolster its content offering for Indonesian users, Netflix also launched Indonesian original movie called The Night Comes for Us exclusively on Netflix in Indonesia and then globally on 19 October 2018.
[Get top insights on brand strategy, content creation and emerging trends from a stellar lineup of expert speakers at Southeast Asia's leading Content 360 conference on 23-24 April 2019.]
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window