IBM to reportedly cut communications and marketing jobs

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IBM will reportedly be laying off staff across its marketing and communications teams. This comes after IBM said it would cut 3,900 positions on its earnings call in January last year.

The announcement was made to employees in a seven-minute meeting by Jonathan Adashek, IBM’s chief communications officer, according to a person with knowledge of the matter to CNBC.

Don't miss: IBM reportedly pauses advertising on X after ads placed beside pro-Nazi content

In fact, IBM CEO Arvind Krishna also told CNBC that employees were undergoing a massive upskilling on artificial intelligence (AI) as the company plans to replace around 8,000 with AI.

IBM also expects to exit 2024 at almost the same level of employment it entered with after it disclosed a workforce rebalancing charge that would represent a single digit percentage of IBM’s global workforce.

MARKETING-INTERACTIVE has reached out to IBM for a statement.

News of IBM’s layoffs come in the wake of a string of tech layoffs in the first quarter of 2024 as Google, said hundreds of staff in its ad sales team are impacted.

In a conversation with MARKETING-INTERACTIVE, a Google spokesperson said every year Google goes through a rigorous process to structure its team to provide the best service to our ads customers.

"We map customers to the right specialist teams and sales channels to meet their service needs,” the statement reads.

Don't miss: Amazon reportedly slashes 180 jobs in games division

As the tech layoffs continue, other companies reducing their headcount this year so far include Amazon and Duolingo. Back in November 2023, Amazon reportedly made its second round of layoffs within its gaming division, with 180 jobs being impacted.

According to Reuters, Christoph Hartmann, vice president of Amazon Games said in a memo to his staff on 13 November 2023, that after Amazon Games' initial restructuring in April, the company needed to focus its resources even more on the areas that are growing with the highest potential to drive the business forward.

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