IAB lands in Hong Kong

The Interactive Advertising Bureau (IAB) and the Digital Marketing Association of Hong Kong (HKDMA) announced that HKDMA is becoming the 46th national IAB licensee. It will be known as IAB Hong Kong powered by HKDMA.Led by the HKDMA founding members comScore, Facebook, Google, Next Digital, Oath, Pixels and South China Morning Post, the newly IAB-affiliated trade organisation will work with IAB to drive common goals, promote global standards and guidelines, create better ads and improve consumer experience, and advance social trust and the industry’s interests in the Hong Kong marketplace.“With digital advertising revenues expected to surpass $1 billion in 2018, Hong Kong represents an important growth market for the global digital advertising industry,” said Dave Grimaldi, executive vice president, public policy, IAB.“As a new member of the IAB global network, we welcome the opportunity to greatly strengthen our collaboration with HKDMA to help promote the growth of our industry in Hong Kong and beyond.”There are IABs in Africa, Asia, Australia, Europe, North America, and South America. With the addition of IAB Hong Kong, there are 46 national IABs and one regional IAB, IAB Europe.IAB Hong Kong powered by HKDMA is the 46th national IAB licensee. The founding members of the association are comScore, Facebook, Google, Next Digital, Oath, Pixels and South China Morning Post. PwC is a supporting partner to the association.