HSBC and ONE Esports tackle financial fitness

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HSBC has partnered with ONE Esports to tackle financial fitness by creating tailormade content to help players with in-game resource management in multiplayer online battle arena games, with useful hints and tips. The partnership kicks off as a pilot in Malaysia and Indonesia, and will also see both parties tie up on 10 community tournaments and one major event this year.

According to HSBC and ONE, in-game resource management is a crucial strategic aspect of esports, but there is little financial guidance on how to optimise these valuable assets. Through this partnership, expert advice will also be designed to be transferrable to life outside of gaming. At the same time, ONE's analytics and insights team will also conduct research and produce a report on the Southeast Asian esports community's preferences and behaviours related to financial services. MARKETING-INTERACTIVE has reached out to ONE for additional information on the partnership.

Global esports revenues grew to over US$1 billion last year, according to Newzoo, with an increase in player numbers of 5.3% from 2019 of which 55% were based in Asia Pacific. Jonathan Castleman, global head of brand and brand partnerships, HSBC, said the wider partnership with ONE Esports will help the team to learn about an industry that is growing fast, and that is increasingly important to many of HSBC's existing and future customers.

Carlos Alimurung, CEO of ONE Esports, said esports has already achieved huge growth, and its potential continues to soar. "HSBC has a proven track-record of helping individuals and businesses unlock opportunities, and this partnership can help us all reach new heights," Alimurung said.

This latest partnership with HSBC comes shortly after it inked a long-term collaboration with Samsung in Southeast Asia to develop an exclusive ONE Esports mobile app for Samsung devices in Malaysia, Philippines, Singapore, Thailand and Vietnam. The app is slated to launch in the second half of the year and will be positioned as the go-to source for esports news and content in Southeast Asia.

At the same time, ONE also doubled down on efforts to scale the esports ecosystem globally through partnerships with FWD, Marriott Bonvoy, and McDonald's Philippines last October.

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