HSBC enters metaverse with Sandbox land to connect with gaming fans

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HSBC has partnered with The Sandbox, a subsidiary of Animoca Brands, to enter the metaverse. The partnership will allow the bank to create innovate brand experiences for new and existing customers. HSBC has acquired a 3x3 LAND site in The Sandbox metaverse with an intention of engaging and connecting with sports, esports and gaming enthusiasts. Details of the HSBC and The Sandbox collaboration will be announced in due course.

According to HSBC's CMO for Asia Pacific, Suresh Balaji, the metaverse is how consumers will experience Web3, the next generation of the Internet. This is achieved by immersive technologies such as AR, VR and extended reality. "At HSBC, we see great potential to create new experiences through emerging platforms, opening up a world of opportunity for our current and future customers and for the communities we serve," explained Balaji.

Meanwhile, The Sandbox's co-founder and COO, Sebastien Borget said it was pleased to see large, trusted institutions such as HSBC join The Sandbox open metaverse and embrace the culture of Web3, connecting with users through entertainment, gaming and user-generated content. "We believe this is the beginning of a broader adoption of Web3 and the metaverse by institutions driving brand experiences and engagement within this new ecosystem," explained Borget.

MARKETING-INTERACTIVE has reached out to HSBC for additional information regarding the partnership.

HSBC joins over 200 existing partnerships including Gucci, Warner Music Group, Ubisoft, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.

HSBC has not been the only company that has partnered with The Sandbox to venture into the metaverse. Overall, The Sandbox has 200 existing partnerships, among them being Gucci, Warner Music Group, Ubisoft, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties.

The Sandbox also tied up with Monsta last month to build the Mad Mecha universe inside its platform, featuring exclusively-designed digital assets to collect, as well as a full line-up of unique in-game robot avatars with special fighting abilities.

Meanwhile, Havas Group staked its claim in the metaverse with the help of The Sandbox via its first virtual Village. Using programming, exclusive content, connected animation and gamification, the Group will organise conferences, events, concerts, client presentations, product launches and more. The new virtual Village also includes a recruitment service.

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