HSBC new campaign gives 6 million possible visions of the future to Singaporeans

HSBC has launched a film experience called the HSBC Futureverse, and a technology engine which allows people in Singapore to view almost 6 million possible visions of their financial future.

Created in partnership with Wunderman Thompson, PHD, Meta and Ad-lib.io, the HSBC Futureverse can generate almost six million possible futures, a first for the banking industry in Singapore, according to Wunderman Thompson. Additionally, HSBC Singapore is also launching an integrated marketing campaign across cinema, out-of-home, and digital and social channels.



It also launched three 60 seconds spots. The first spot depicts the future of families with technological advances, with robots helping out families, and relationships with holographic figures. In the sustainability spot, HSBC depicted a future where humans can print sustainable meat, and a future where the global temperature plunges for the first time. 

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The experience takes place on Facebook Messenger and delivers a unique and different film experience to every single person who watches it on the platform. MARKETING-INTERACTIVE has reached out for additional information. 

According to WundermanThompson, the technology is not an attempt to predict what might happen, but rather to look at all the amazing opportunities that have been created amid uncertainty.

Meanwhile, HSBC views that the path to a sustainable future is not about predicting the future, but about embracing the uncertainty of it. Financial decisions driven by emotions are often where mistakes are made, and by generating acceptance and awareness of the ups and downs the future will hold, Singapore-based customers can adopt a mindset that will help them embrace uncertainty and focus on building sustainable wealth for the future.

Separately, HSBC's APAC CMO, Suresh Balaji, stepped down from his role a few days ago. Prior to being CMO, he was managing director and global head of marketing, HSBC Life. He also spent over five years as managing director and regional head of marketing for APAC at HSBC where he led marketing for 14 countries.



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