HotshoesAsia: Leading the way in data-driven event activation

The Hot Shoe Show & Co, also known as HotshoesAsia, is a premier event marketing and communication agency under the Epic Experience Group that has positioned itself as a leader in data-driven event activation in Southeast Asia.

With over three decades of experience, we specialise in creating innovative and impactful events that leverage data to deliver exceptional results. Our recent achievements at the Marketing Events Awards 2024, where we won gold for “Best Use of Live Streaming” and bronze for “Best Virtual Event,” highlights our commitment to excellence and innovation.

At our core, HotshoesAsia is a full-suite event activation agency focused on delivering powerful, memorable experiences, and moments aligned with clear objectives.

Our expertise lies in understanding audience behaviour and utilising data to design events that engage, inspire, and drive action. Whether it’s a live, virtual, or hybrid event, our strategic and creative approach ensures that every aspect of the experience is optimised for maximum impact.

Event activation: Our core strength

As a data-driven event activation agency, HotshoesAsia offers comprehensive event solutions that are meticulously planned, aligned with best practices such as ISO standards for quality and efficiency, and executed to achieve specific business objectives.

From corporate conventions, conferences, and product launches to experiential marketing campaigns and large-scale exhibitions, our events are designed to create meaningful connections between brands and their audiences. We utilise data analytics and insights to inform our strategy, measure effectiveness, and continuously refine our approach to deliver results that matter.

Our commitment to data-driven excellence allows us to provide tailored event experiences that are not only creative, but also grounded in measurable outcomes.

By integrating technology and real-time analytics into our event planning process, we ensure that our clients gain valuable insights into attendee engagement, behaviour, and preferences. This approach helps us enhance the overall event experience and drive a greater return on investment for our clients.

Supporting services to amplify engagement

While event activation is our primary service, we offer a range of supporting services that complement and enhance our core offering:

• Integrated marketing: Our digital marketing team develops integrated campaigns that amplify event reach and engagement. From social media management and content creation to influencer marketing and performance marketing, we ensure your event gains maximum visibility across both digital and traditional channels.

• Creative and branding: Our creative team specialises in crafting compelling brand stories and visual identities that will resonate with your audience. From concept development to design and execution, we provide end-to-end creative solutions that will elevate your brand presence at every touch-point.

• Technology solutions: Our technology solutions are crafted to elevate event experiences through innovative digital tools. We provide a comprehensive range of services, including mobile app development, interactive tools, web development, and content management systems.
  
  Supporting our B2C and B2B events and campaigns, our proprietary event tools reduce human error, decrease programmer dependency, and improve scalability. These solutions empower brands to deliver seamless, engaging, and data-driven event experiences that captivate audiences and enhance user interaction.

• Data analytics: As a data-driven agency, we offer comprehensive data analytics services that provide insights into audience behaviour, event performance, and campaign effectiveness. These insights help our clients make informed decisions and optimise their marketing strategies for future success. First-party data is our focus for our customers.

• MICE services: Our meetings, incentives, conferences, and exhibitions (MICE) services cater to businesses looking to host large-scale corporate events, international conferences, and exhibitions. We provide end-to-end solutions, from planning and logistics to execution and post-event analysis.
  
  Customisation and bespoke delivery, where we combine business objectives with the respective brand while featuring the destination in a fun, experiential way, have always been part of our foundational belief system.

HotshoesAsia’s approach is guided by our philosophy of “Enriching people through every engagement”. We believe that every event is an opportunity to create a lasting impact, build relationships, and drive brand growth. Our “circle of strat” approach combines data, creativity, and strategy to deliver integrated marketing solutions that connect with audiences on a deeper level.

Why choose HotshoesAsia?

With a legacy of excellence and a commitment to innovation, HotshoesAsia is the go-to partner for brands seeking to elevate their event marketing strategies. Our team of multidisciplinary experts, from strategists and creatives to data analysts and technologists, is dedicated to delivering top-tier experiences that drive meaningful engagement and measurable results.

Ready to transform your event marketing strategy? Partner with HotshoesAsia and let us help you create data-driven experiences that matter. Contact us today at hello@hotshoes.asia or visit our website at www.hotshoes.asia to learn more about our award-winning event activation solutions.