Hong Leong Bank hands Malaysians bubble tea to drive cashless awareness

Hong Leong Bank (HLB) will be giving out bubble tea to its consumers this coming weekend in a big to push its cashless movement and recent Digital Day 2019 campaign, "Bye-Bye Cash, No Cash, No Problem".  The promotion also includes a contest in which three customers will have the chance to win 365 Days of Bubble Tea when they apply for a HLB Credit Card, register for Hong Leong Connect, or link their HLB Debit Card/-i to WeChat Pay Wallet.Meanwhile, HLB’s annual Digital Day on 7 July  focused on finding digital led cashless ecosystem solutions to help consumers and businesses accelerate their adoption of easy, secure, rewarding digital platforms. The 2019 campaign kicked off with a series of three campaign videos called "Bye-Bye My Love" in K-Drama, Bollywood and Chinese Period Drama versions that showed unconventional scenarios of different consumers and business owners 'breaking up' with cash.To encourage transition into cashless solutions, the Bank has lined up a host of attractions, benefits, promotions and partnerships including a pilot collaboration with WeEat, a WeChat mini programme for F&B solution in Malaysia where customers can order, pay and eat/enjoy their meals seamlessly, avoiding queues and long lines for order and payment.[Digital Marketing Asia Conference 2019 in Kuala Lumpur Malaysia is coming back for it’s fourth year. ‘Moving Towards A Smart Nation’ will be this year’s theme with speakers from the civil service and private sector. Come join us on 26 – 28 August as we uncover the latest insights to empower digital marketers in Malaysia. Book your seats today.]