HK sets up tourism committee to promote long-term strategies

Hong Kong has established a tourism strategy committee to promote the long-term and sustainable development of the local tourism sector.

Chaired by Kevin Yeung, secretary for culture, sports and tourism, the committee comprises 19 leaders from tourism and other related sectors. The term of the non-official members will take effect from 22 January 2024 and will last until 31 December 2025.

The committee is tasked to provide the government with strategic advice and foster collaboration among different stakeholders in tourism and other related sectors to render strategic advice on the further development of the tourism industry.

The committee members include Pang Yiu Kai, chairman of Hong Kong Tourism Board (HKTB); Ivan Wong, chief executive of Ocean Park Hong Kong; Ronald Lam, CEO of Cathay Pacific; Allan Zeman, chairman of Lan Kwai Fong Group; and Yiu Pak Leung, current member of the Legislative Council and chairman of China Travel Service. 

"I look forward to working closely with members of the committee and joining hands with them to enhance the speed and quality of the development of Hong Kong's tourism industry and foster synergy between tourism and other related sectors," said Kevin Yeung, secretary for culture, sports and tourism.

MARKETING-INTERACTIVE has reached out to Culture, Sports and Tourism Bureau for more information. 

Don't miss: HK gets tourism exposure boost thanks to tie-up with Xiaohongshu

This comes after the city's leader John Lee announced his plans to  publish a new version of a blueprint in 2024 with the aim of making enhancements in various aspects to complement tourism development.

Delivering his second policy address at the Legislative Council in September 2023, Lee explained that the government will consult the trade-in formulating the development blueprint for Hong Kong’s Tourism Industry 2.0.

Other measures to revitalise tourism involve developing signature tourism products, enhancing cruise tourism development, promoting smart tourism and establishing the Sha Tau Kok Cultural Tourism Zone.

On the other hand, Hong Kong has been launching various campaigns to boost inbound tourism and local consumption such as Hello Hong Kong, Night Vibes Hong Kong and Happy Hong Kong. Moreover, the government has leveraged the power of social media to amplify its tourism exposure, with the tie-up between the HKTB and Xiaohongshu generating more than 200 million exposure for Hong Kong tourism, according to Algernon Yau, secretary for commerce and economic development.

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