Hong Kong Media Survey 2024 results unveiled

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Each year, MARKETING-INTERACTIVE undertakes one of its most significant research projects to discover the media preferences of Hong Kong’s marketers. We hope to understand which media platforms marketers are interested in for advertising solutions across the digital, outdoor, TV, radio, and print platforms.

In this research, we ask respondents to name the magazines, TV stations, digital platforms or OOH groups they would use to target consumers across key industries, including luxury, local business, and finance.

How did we achieve this?

The media rankings were derived from questions in the annual Media Spend Benchmarking Survey. It employed an online questionnaire and surveyed its database of client advertisers and marketing services agency professionals. All answers given by respondents were considered by MARKETING-INTERACTIVE when finalising the rankings.

Quality recipients and respondents

A total of 323 respondents participated in the Hong Kong Media Survey 2023. Genuine advertising decision-makers and influencers across key agency-using industries were well represented as were agency professionals from various marketing services.

Most respondents were manager-level decision-makers and above, with 68% covering the Hong Kong market, and 32% responsible for other global markets. Out of the respondents, 26% came from business-to-consumer marketing companies, 41% from business-to-business marketing companies, and 33% came from both.

Marketers from major and local international banks, FMCG companies, property and construction, IT and telecommunication firms, as well as those from travel and tourism companies, participated in the survey. Agency professionals across the marketing services spectrum were also represented.

Please also refer to the digital version of MARKETING-INTERACTIVE’s magazine for the results.

Digital Media

Luxury

No. 1 Vogue Hong Kong

六月刊封面｜JISOO：「學會自愛，並在艱難時刻不忘尋找幸福。」 – Vogue Hong Kong

Taking the number one spot in "Luxury Media" five years in a row, Vogue Hong Kong has truly claimed its position as the leading platform of choice for fashion, luxury, and design brands who tap into their wealth of expertise in print, digital, and event offerings. With the addition of new products such as Vogue Man, Vogue Living, and their customised content team - Content Lab, the Hong Kong edition of the world’s most famous magazine brand is truly 360 degrees.

Website: https://www.voguehk.com/en/

No. 2 Tatler Hong Kong

Tatler Hong Kong has navigated the challenges of this year by giving Hong Kong’s luxury space a relevant and informative portal. From the latest restaurant news, and insider guides to the hippest places to eat and drink, Tatler Hong Kong continues to be a resource for those who appreciate the finer things in life.

Website: https://www.tatlerasia.com/

No. 3 Prestige Hong Kong

Get your digital copy of Prestige Hong Kong-August 2024 issue

Prestige Hong Kong positions its site as an online lifestyle media of choice for the affluent and influential, high-flying corporate leaders, the city’s most eminent personalities, and Asia’s social elite.

Website: https://www.prestigeonline.com/hk/

Beauty and Fashion

No. 1 Vogue Hong Kong

Vogue Hong Kong is one of the leading platforms of choice for fashion, luxury and beauty brands who tap into its wealth of expertise in print, digital and event offerings. With the addition of new products such as Vogue Man, Vogue Living, and its customised content team – Content Lab, the Hong Kong edition of the world’s most famous magazine brand is truly 360 degrees.

Website: https://www.voguehk.com/en/

No. 2 Cosmopolitan HK

Cosmopolitan HK keeps up with the latest beauty and fashion trends, shares healthy life information, and works with readers to inspire them to be fun, fearless female – someone who loves life, has the courage to innovate, and lives a happy and fulfilling life with mindfulness. Founded in 1984, Cosmopolitan is one of Hong Kong’s first international women's magazines and has the largest number of female subscribers.

Website: https://www.cosmopolitan.com.hk/

No. 3 ELLE

Offering a portal to discover the latest fashion, beauty, and fitness trends, ELLE maintains an active and impressive social media following across Facebook, Instagram, and YouTube, and is another popular beauty and fashion site that has earned a place in the Hong Kong digital media landscape.

Website: https://www.elle.com.hk/

Parenting

No. 1 Ohpama

Ohpama has been topping this list for seven consecutive years. Parents are highly engaged with the platform’s practical parenting intelligence, family life news, education resources, and parent-kid activities. Under the Sing Tao News Corporation umbrella, Ohpama has built up a unique and strong family-friendly position and has upheld its media credibility for years. The platform has also proven its media excellence in providing marketing solutions to business partners by winning different industrial awards.

Website: https://www.ohpama.com/

No. 2 SundayKiss

A Hong Kong-based parenting platform under New Media Group, Sunday Kiss is one of the most popular parenting platforms in Hong Kong, providing trustworthy, engaging, and inspiring content to empower parents. Its website mainly covers content on child-caring/parenting/education, parenting activities, health/pregnancy as well as recipes, and has already become popular among families with young parents

Website: https://www.sundaykiss.com/

No. 3 Smart Parents

In recent years, Sing Tao’s Smart Parents has become a one-stop multimedia platform for children’s education, and the most popular parent-child playground in Hong Kong. It is designed to be a guide for parents who are intent on bringing out the best in their children

Website: https://www.facebook.com/smartparentshk/?locale=zh_HK

Consumer Electronics

No. 1 Price.com.hk

Price.com.hk is one of the leading price comparison platforms in Hong Kong, listing more than 200,000 consumer electronics from different categories, including audio/visual, home appliances, communication, gaming, computer, and photography. With more than 10,000 local retail merchants, Price.com.hk is committed to creating a smart shopping experience for customers and providing unique services for local retailers at the same time.

Website: https://www.price.com.hk/

No. 2 Unwire.hk

Established in 2008, Unwire.hk is a free website providing technology information and analysis, product test reports, and profiles. The website says its target users are aged 20 to 40, from students to professionals, and it claims it reaches more than two million unique visitors per month.

Website: https://unwire.hk/

No. 3 DCFever.com

Established in 2002, DCFever.com is Hong Kong’s leading photography, tech, and lifestyle website, aimed at creating interactions between consumer electronics users, and encouraging them to use technology to elevate their standard of living.

Website: https://www.dcfever.com/

Finance

No. 1 Hong Kong Economic Times

The site of HKET provides the digital edition of the Hong Kong Economic Times and has archives dating back to 2010. HKET offers professional analysis on finance, the property markets, as well as the economy, which users can access through mobile, tablets, and desktops.

Website: https://www.hket.com/

No. 2 AA Stocks

Founded in 2000, fintech platform AASTOCKS is committed to offering fully-fledged global financial information and analytical tools through innovative technologies for investors. It also provides content spanning from Hong Kong stocks, A shares, US stocks, Singapore stocks, Japan stocks, forex, cryptocurrencies, funds, ETFs, precious metals to global indexes, and more.

Website: http://www.aastocks.com/tc/

No. 3 Bloomberg

Bloomberg believes its customers rely on it to deliver accurate and real-time business and market-moving information that helps them make critical financial decisions by unleashing the power of information and technology to bring clarity to a complex world.

Website: https://www.bloomberg.com/asia

Entertainment

No. 1 HK01

Established in 2015, HK01 is a Hong Kong-based online news portal that strives to deliver the latest happenings around town, including insider news from the entertainment industry.

Website: https://www.hk01.com/

No. 2 Channel C

Channel C is a Hong Kong-based online news platform that emphasises video production. It was established on July 12, 2021, by five former Apple News narrators from Next Animation Studio, a division of Apple Daily. The "C" in Channel C represents city, crime, and culture, concentrating on trending topics, breaking news, and cultural life.

Website: https://channelchk.com/

No. 3 Hong Kong Economic Times

Website: https://www.hket.com/

Travel

No. 1 Klook

Klook is a travel and leisure eCommerce platform for experiences and services anytime, anywhere. With its website and app, users can experience a world of joy, from attractions and tours to local transportation and stays.

Website: https://www.klook.com/

No. 2 U Travel

U Travel is a travel platform under U Lifestyle, which provides diversified content, including the latest travel information and the hottest destinations around the world, selected air ticket discounts and exclusive packages, itinerary recommendations, and more.

Website: https://utravel.com.hk/

No. 3 GOtrip

GOtrip is an interactive travel-sharing platform under the New Media Group. It not only provides information on attractions and the latest travel intelligence, but it also provides netizens with a complete travel reference. GOtrip will also invite different travellers, celebrities, and bloggers to provide travel insights, including travel experiences through videos and other formats.

Website: https://www.gotrip.hk/

Lifestyle

No. 1 Mill Milk

Mill Milk is a digital lifestyle platform that features the latest happenings in Hong Kong, insights on the workplace, atypical exploration, travel information from around the world, talk shows, and the latest restaurant recommendations.

Website: https://www.mill-milk.com/

No. 2 U Lifestyle

Combining U Travel, U HK, U Beauty, U Food, and U Blog, U Lifestyle provides an excellent user experience, an engaged social base, and a distinctively local portal for everything Hongkongers need.

Website: https://www.ulifestyle.com.hk/

No. 3 HYPEBEAST

Standing at the forefront of fashion and culture, Hypebeast uncovers the latest, emerging trends, and creates a lifestyle universe through highly curated content and various business offerings that inspire, educate, and connect a global audience.

Website: https://hypebeast.com/hk

News & Current Affairs

No. 1 HK01

Established in 2015, HK01 is a Hong Kong-based online news portal that strives to deliver the latest happenings around town, ranging from lifestyle, finance, international, technology to sports.

Website: https://www.hk01.com/

No. 2 Channel C

Website: https://channelchk.com/

No. 2 South China Morning Post

South China Morning Post boasts 30.7 million monthly active users, 325 million ad impressions, and 2.4 billion video views per year. In addition, its branded content team, Morning Studio, aims to engage readers through storytelling while enabling brands to achieve their marketing objectives.

Website: https://www.scmp.com/

No. 3 Hong Kong Economic Times

Website: https://www.hket.com/

Search

No. 1 Google

A platform for global users to search the world’s information, including web pages, images, videos, and more. It has been referred to as the “most powerful company in the world”, and one of the world’s most valuable brands, because of its market dominance, data collection, and technological advantages in the area of artificial intelligence.

Website: https://www.google.com/

No. 2 Yahoo

A web services provider that delivers the latest news coverage, email, free stock quotes, live scores, and videos. It provides a web portal, the search engine Yahoo Search, and related services, including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, and its advertising platform, Yahoo Native.

Website: https://hk.yahoo.com/

No. 3 Baidu

Baidu is a Chinese multinational technology company specialising in internet-related services and products, and artificial intelligence, headquartered in Beijing’s Haidian District.

Website: https://www.baidu.com/

Social Media

No. 1 - Instagram

Acquired by Facebook for US$1 billion in 2012, Instagram’s storytelling and live-streaming platform has become the standard way that many of us share photos and keep up with friends, family, and total strangers online.

Website: https://www.instagram.com/

No. 2 - Facebook

With a product offering that began as a college directory, but has gone on to consume and connect nearly every online touch-point in our lives in less than two decades, Facebook, and its interconnected apps, and ad partners, are with us, and our friends, and their friends, every step of the way.

Website: https://www.facebook.com/

No. 3 - Youtube

Currently owned by Google, YouTube has more than 2.5 billion monthly users who collectively watch more than one billion hours of videos each day.

Website: https://www.youtube.com/

Out-of-home media

No. 1 JCDecaux Transport

Established in 1976, JCDecaux Transport is one of the leading outdoor advertising companies in Hong Kong. With over 40 years of experience, it manages advertising sales concessions for MTR and Airport Express. The company also holds concessions for Hong Kong International Airport (24 years), Macau International Airport (21 years), and Pacific Place Passages (28 years).

JCDecaux Transport continues to lead the OOH advertising industry with outstanding achievements such as digitally transforming the MTR and Hong Kong International Airport. By merging offline and online strategies, it offers innovative online-to-offline outdoor advertising, and pioneering programmatic digital out-of-home solutions.

Website: https://www.jcdecaux-transport.com.hk/zh-hant

No. 2 JCDecaux Cityscape

JCDecaux Cityscape initiated its digital transformation journey in 2018 by introducing market-first campaign-based audience impressions analytics, building a strong foundation for the launch of programmatic digital out-of-home (pDOOH).

The company has had pDOOH offerings in Hong Kong's central business districts across its first-class digital frame network since 2021. This cutting-edge initiative enables advertisers to engage in programmatic trading, leveraging data to optimise campaign efficiency, and integrate omni-channel marketing strategies.

Website: https://www.jcdecaux-cityscape.hk

No. 3 POAD

Established in 1988, POAD is the operator of the cross-harbour tunnel advertisement boards, billboards across prominent spaces in Hong Kong’s business districts, and taxi advertisements.

Website: https://www.poad.com/

Digital out-of-home media

No. 1 JCDecaux Cityscape

JCDecaux Cityscape has been crowned the winner in the Digital Out-of-Home Media category for the third year in a row. JCDecaux Cityscape initiated its digital transformation journey in 2018 by introducing market-first campaign-based audience impressions analytics, building a strong foundation for the launch of programmatic digital out-of-home (pDOOH).

Website: https://www.jcdecaux-cityscape.hk

No. 2 JCDecaux Transport

Combined with creativity, passion, data, and technology, JCDecaux Transport offers innovative DOOH advertising solutions catering to different brands. Most of its work is often showcased at MTR stations and Hong Kong International Airport.

Website: https://www.jcdecaux-transport.com.hk/zh-hant

No. 3 Asiaray

Asiaray launched the first programmatic digital out-of-home (pDOOH) campaign along Singapore's latest Thomson-East Coast MRT Line. The campaign engaged with on-the-go audiences along the rail line, and resulted in the successful delivery of more than 210,000 impressions.

Website: https://www.asiaray.com/en/home-2/

Print

Business Magazine

No. 1 Bloomberg Businessweek

The magazine provides information and opinions on the important happenings in the world of business. Renamed Bloomberg Businessweek in 2010, the publication provides news about markets, technology, and lifestyle, and hosts editorials and opinions in its magazine and on its website.

Website: https://www.bloomberg.com/businessweek

No. 2 iMoney

iMoney is a member of the Hong Kong Economic Times. Established in 2007, it focuses on wealth management with content that stretches across global and local finance news, innovative business features, marketing strategies, topics that concern the workplace, and personal development.

Website: https://imoney.hket.com/

No. 3 Economic Digest

Economic Digest has been published weekly in Hong Kong since 1981 as a financial and investment magazine. The magazine has its eye on the global finance market, providing instant, accurate and precise insights on finance news. It also contains information related to the property market, investment, virtual banking, Fin Technology, entrepreneurship, financial management, and small business.

Website: https://www.edigest.hk/

Local Newspaper

No. 1 Headline Daily

Headline Daily is one of the publications of Sing Tao News Corporation. Over the years, Headline Daily has been providing quality news, leisure, and entertainment information via its multimedia platforms to reach targeted audiences.

Website: https://www.stheadline.com/

No. 2 am730

The free Chinese-language newspaper am730 is distributed from Monday to Friday and covers local, international, entertainment, fashion, and travel news, while providing content on its website and mobile app.

Website: https://www.am730.com.hk/

No. 3 South China Morning Post

Website: https://www.scmp.com/

Parenting Magazine

No. 1 Smart Parents

Sing Tao's Smart Parents has won the title of Best Parenting Magazine for 12 consecutive years. In recent years, it has become a one-stop multimedia platform for children's education and the most popular parent-child playground in Hong Kong. It is designed to be a guide for parents who are intent on bringing out the best in their children.

No. 2 Playtimes

Playtimes covers childcare, education, health, food, and fun activities. The publication says its magazine and the digital edition offer an honest and informative perspective on parenting in Hong Kong to help readers make the best decisions for themselves and their families.

Website: https://www.playtimes.com.hk/

TV Broadcasters

No. 1 ViuTV

In its ninth year of operation, ViuTV has taken the TV world by storm and has already become the favourite choice for local marketers. It offers various types of programming throughout the day, including news and public affairs, lifestyle, documentaries, and overseas content.

Website: https://viu.tv/

No. 2 TVB

Headquartered in Hong Kong, TVB is one of the few broadcasters in the world that operates a vertically integrated business model encompassing content creation, broadcasting, and distribution. Since 2016, TVB has begun its transformation journey from a traditional media player to a major digital player.

Website: https://www.tvb.com/

No. 3 HOY TV

HOY TV is a Cantonese language general entertainment television channel in Hong Kong operated by Fantastic Television, whose parent company i-Cable Communications also operates the IPTV platform Cable TV. Its sister station is the English-language channel HOY International Business Channel and Cantonese news channel HOY Infotainment.

Website: https://hoy.tv/

Radio

No. 1 Commercial Radio 2

Commercial Radio 2 targets a younger audience and offers a wide range of music and entertainment programmes. It also launches the Ultimate Song Chart Awards Presentation ceremony every year, one of the most well-received awards ceremonies for the city’s music industry.

Website: https://www.881903.com/

No. 2 Commercial Radio 1

Commercial Radio 1 offers programmes about current affairs, traffic, and financial information. It also has many talk shows, interactive phone-in programmes, as well as some cultural and drama programmes.

Website: https://www.881903.com/live/881

No. 3 RTHK 1