Honda fosters development of next-gen EVs with new 'H mark'

Honda has unveiled a new “H mark” logo to be used exclusively for its next-generation EV models, together with the launch of “Honda 0 Series”, a new EV series which will roll out globally starting in 2026.

To commemorate the development of the next generation EVs, Honda decided to design a new H mark, which represents Honda automobiles, to express Honda’s determination to pursue the transformation as well as Honda’s corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements.

This design expression, like two outstretched hands, represents Honda’s commitment to augment the possibilities of mobility and sincerely serve the needs of the users of Honda EVs. This new H mark will be used on next-generation EVs of Honda, including Honda 0 Series models.

Meanwhile, the "Honda 0 Series" is a new EV series that symbolises how Honda is undergoing a major transformation in line with its global brand slogan - "The Power of Dreams – How we move you." and electrification policy.

The series name represents Honda’s determination to take on this challenge of developing new EV series by going back to the starting point of Honda as an automaker and creating completely new EVs from “zero.”  With this new EV series, Honda will strive to further advance its “M/M concept” and the “joy of driving,” which Honda values in its car making, and take the “joy and freedom of mobility” to even greater heights.

The new series comprises two concept models, titled Saloon and Space-Hub. The Saloon is the flagship model, featuring a low height and sporty styling on the exterior and a human-machine interface panel in the interior to enable simple operations. Meanwhile, the Space-Hub has a taller design with a more spacious cabin that emphasises a flexible space. 

The new EV series is set to officially launch in 2026 starting from the North American market, and it will then expand to Japan, Asia, Europe and more markets. 

The new initiatives also align with Honda's efforts to realise carbon neutrality for all products and corporate activities Honda is involved in by 2050. To this end, the company is pursuing electrification to achieve its automobile electrification target of “increasing the ratio of EV and FCEV sales to 100% globally by 2040.”

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