Honda spotlights racers Ayrton Senna and Max Verstappen in dramatic spot

Honda has unveiled a new brand spot as part of its "Unstoppable dreams" campaign. The sixty-second spot brings Honda's challenging spirit to life and the idea that resounding success is often the result of failures. 

The spot follows the distinctive journeys of competitors with strong ties to Honda as they pursue their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1 world champion Max Verstappen.

It also features the brand's latest products including the Honda hybrid-electric prelude concept and the Honda electric vertical take-off and landing aircraft. 

Don't miss: Honda fosters development of next-gen EVs with new 'H mark'

The spot was directed by director Rupert Sanders and utilises an engaging reverse poem format. The spot starts with a disheartening story about failure and giving up, but then reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve big dreams.

“We want to inspire our customers and fans by celebrating those who embody the Honda challenging spirit including the almost mythic status of the late Brazilian racer Ayrton Senna and the three-time reigning FIA Formula 1 world champion Max Verstappen,” said Phil Hruska, senior manager, automotive marketing, American Honda.

“This new Honda campaign delivers a reassuring message of how determination and self-belief can lead to resounding triumph, added Hruska.

"Unstoppable dreams" will be featured across multiple media platforms, from broadcast television and streaming to contextual digital media partnerships, as well as social media to reach a wide variety of audiences.

The campaign comes on the heels of Honda's "Keep dreaming" and "Forever determined" brand spots. "Unstoppable dreams" adds a dynamic and moving new story that shows that the starting point of achieving success is how one responds to failure. 

Meanwhile, earlier in January this year, Honda unveiled a new “H mark” logo to be used exclusively for its next-generation EV models, together with the launch of “Honda 0 Series”, a new EV series which will roll out globally starting in 2026.

To commemorate the development of the next generation EVs, Honda decided to design a new H mark, which represents Honda automobiles, to express Honda’s determination to pursue the transformation as well as Honda’s corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements.

This design expression, similar to two outstretched hands, represents Honda’s commitment to augment the possibilities of mobility and sincerely serve the needs of the users of Honda EVs. This new H mark will be used on next-generation EVs of Honda, including Honda 0 Series models.

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