HKTB to launch 'Hello Hong Kong 2.0' campaign amid revitalisation of HK tourism

Hong Kong Tourism Board (HKTB) is looking to launch the second phase of the global promotional campaign “Hello Hong Kong” in the coming two months amid the revitalisation of Hong Kong tourism. 

HKTB executive director Dane Cheng (pictured) said during an interview on I-Cable's TV programme on 24 June, that the “Hello Hong Kong 2.0” campaign will be coming to life in the next two months, aiming to deepen Hong Kong image of being hospitable and invite tourists to interact with HongKongers.

According to the HKTB, the preliminary visitor arrivals for May reached 2.83 million, with a daily average of about 90,000 visitors, equivalent to about 56% of the pre-pandemic figure (2017-2019 average). Cheng said he the number of tourists arriving in Hong Kong is satisfactory in just four months after the lifting of mask mandate in the city in March. However, he believed that the aviation industry is still understaffed and capacity is still a bottleneck, and he welcomed the government to import foreign workers. He added that the retail consumption of beauty products declined, which was expected to be related to the change in consumption patterns of the epidemic.

“The days tourists stay in Hong Kong has been slightly longer, from 3.2 days before the epidemic to 3.5 days. We estimated that it is due to the increase in the number of people coming to Hong Kong for business and family visits,” he said.

MARKETING-INTERACTIVE has reached out to The HKTB for more information.

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Back in February, the HKTB launched the "Hong Kong Goodies" campaign, which distributed over one million cash vouchers for restaurants, shops or attractions. Cheng said that the response among tourists was better than expected. He thanked Hong Kong government, airlines and the Airport Authority for their support.  

The HKTB will launch Harbour Chill Carnival in July and August as part of the “Happy Hong Kong” campaign. It will feature music concerts with singers and bands from around the world, as well as X Games elements and street performances such as BMX and skateboards.  Cheng expected to attract around 10,000 participants per day and over 100,000 participants in total. “This is a brand new try from the HKTB. Apart from injecting a positive spirit into the local community, we also aim to offer one more attraction for tourists to participate in during the summer holiday,” he said.

Photo courtesy: i-Cable

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