HKTB partners Klook to launch outdoor sports tour for Korean travellers

The Hong Kong Tourism Board (HKTB) has partnered with online travel platform Klook and Asiana Airlines to launch an outdoor sports tour, combining sports instruction, urban experiences, and countryside excursions.

Also known as the "HK Great Outdoors Festival," the campaign includes various sports activities such as yoga, night running and hiking. 

It comes as the HKTB has noted that many Korean travellers are interested in incorporating health and outdoor activities into their travel experiences. Therefore, it has partnered with collaborators to organise related events for the first time. Participants may visit the website of the partnered airlines to purchase their tickets and register on Klook to enjoy discounted prices for the activities.

To offer flexibility in planning their itineraries, participants can arrange their schedule and duration in Hong Kong, except for the specified class times for sports activities. This approach aims to provide participants with a more personalised travel experience that can be tailored to their individual preferences. 

The tour was conducted for two weeks and attracted over 200 Korean participants, according to the HKTB. One of the three-day, two-night tours began with a city yoga session joined by around 50 participants at the "Ocean Terminal Deck" (海運觀點) observatory deck located in the Ocean Terminal in Tsim Sha Tsui. To enhance the participants' experience, the HKTB invited Korean sports KOL instructor 李海利 to lead the session. 

In addition, the tour features a countryside tour where tourists can hike the Shek O Dragon's Back trail (龍脊), as well as a night jogging experience from Central to East Coast Park.

The HKTB intends to organise similar events again in the coming Autumn and is considering introducing new hiking routes to provide a unique experience of Hong Kong for travellers.

Apart from the Korean market, the HKTB is also exploring local-themed tourism with other regions. This includes inviting Thai tourists to Hong Kong for a worship-themed tour. The HKTB has also taken advantage of the "Art March” to promote immersive art experiences, targeting different markets, especially the mainland Chinese market, to attract high-spending visitors to Hong Kong.

MARKETING-INTERACTIVE has reached out to The HKTB for more information. 

Don't miss: HKTB and HOY TV promote hospitality culture with reality TV show

Most recently, the HKTB has partnered with local broadcaster HOY TV to roll out an eight-episode reality show to put Hong Kong’s service quality to the test and demonstrate hospitality spirits.

Also known as "Undercover service squad" (臥底服務團), the programme will be available on HOY TV (Channel 77) at 9 pm, Sundays. It will put Hong Kong’s service quality to the test, exploring the dining, hotel, attractions and shopping experiences in Hong Kong to present the authentic side of Hong Kong’s quality services. 

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