HKTB invites HongKongers to pick their ‘must-do’ list in HK

Hong Kong Tourism Board (HKTB) has launched a three-week campaign as part of the HK$1bn global promotional campaign "Hello Hong Kong", allowing HongKongers to vote for their favourite experiences in Hong Kong. The list looks to showcase the best recommendations from the locals for visitors to enjoy Hong Kong’s authentic experiences.

Also known as “Hello Hong Kong ‧ My Best Picks – Most-liked Hong Kong experiences”, the campaign takes the public’s picks online for three weeks until 31 March. HongKongers who aged 12 or above can visit the campaign website and pick five of their favourite experiences from each of three categories – “Foodie Pleasure”, “Urban Oasis” and “City Checkpoint”. Participants can also submit their own recommendations in texts and photos in the section “More of your Favourite”.

After the selection period, the HKTB will compile the 15 most-liked items, five from each category, and announce the “My Best Picks” list for visitors. The HKTB will share these must-do experiences with visitors through various channels and help them plan a most authentic Hong Kong trip, according to the press release.

Furthermore, the HKTB will offer a gift of a “Hello Hong Kong” thematic Octopus card and a card holder set to 1,000 eligible participants whose picks match most of the final list to encourage members of the local community to guide our guests around Hong Kong to experience the city from new perspectives.

Don't miss: HKTB invites mainland travel trade members to explore opportunities in HK

“With Hong Kong’s tourism doors fully open now, many visitors are planning a visit to Hong Kong, and they are especially interested in what the locals recommend. This city is not only a foodie haven, but its proximity to nature, the many hidden gems across the metropolis, and the recently added unique experiences are some of our treasured tourism assets,” said Dane Cheng, HKTB executive director.

“We’d like to call for the participation of everyone in Hong Kong to pick your ‘must-do’ list in Hong Kong, so that visitors can follow our recommendations and enjoy Hong Kong’s most authentic experiences for the trip of a lifetime,” Cheng added.

MARKETING-INTERACTIVE has reached out to Hong Kong Tourism Board for additional information.

Recently, the HKTB has organised the first familiarisation trip for mainland travel trade representatives since the outbreak of COVID-19 pandemic, hosting about 120 travel trade members from 38 mainland cities to visit new attractions in Hong Kong, to explore business partnership opportunities with the Hong Kong travel trade and bring new opportunities to Hong Kong’s tourism.

Join Content 360 - Hong Kong: Stories For A New Era where over 150 content marketers come together to shape the future.  Content 360 - Hong Kong is a must-attend conference that focuses on cutting-edge content trends, innovative creation techniques, strategies to customise your content for the newest marketing channels, and more. Don't miss out on this opportunity to elevate your content marketing game in Hong Kong! Tickets are on sale now, register today. https://conferences.marketing-interactive.com/content360-hk/

Related articles:

HKTB invites mainland travel trade members to explore opportunities in HK
'Hello Hong Kong' a missed opportunity, say HK adland creatives
Beyond 'Hello Hong Kong' campaign's mass ticket giveaway: What more can be done?
Hong Kong Tourism Board reveals details of HK$100m promotional campaign