HKTB highlights the city’s cultural diversity with CNY float design

Ahead of the Lunar New Year, the Hong Kong Tourism Board (HKTB) has partnered with Grey Hong Kong to unveil a new float, celebrating the city’s unique blend of tradition and modernity.  
 
Also known as the ‘Endless Joy’ float, the float captures the festive spirit of the Year of the Snake, symbolising interconnected blessings and prosperity for all. 
 
The float design highlights Hong Kong’s iconic skyline, adorned with snake-shaped elements and rings inspired by the Chinese Knot, symbolising unity and endless joy. At its centrepiece is a giant LED lantern featuring a video collaboration with internationally acclaimed artist Sija Hong. 
 
Her work merges traditional Chinese motifs with contemporary art, showcasing scenes familiar to Hong Kong, including temples, horse racing, the wishing tree, and flower markets. 
 
Hong, known for her vibrant illustrations and global acclaim, brings her rich cultural perspective to the float’s design. Her art’s modern colour schemes and detailed craftsmanship perfectly echo the essence of Hong Kong’s Lunar New Year, where heritage and innovation come together. 
 
The ‘Endless Joy’ float will feature in the city’s grand Lunar New Year celebrations, bringing blessings and festive cheer to locals and visitors alike. Its intricate design and artistic flair highlight Hong Kong’s unique traditions and creative energy, promising a memorable experience for all. 
 
“This collaboration reflects Hong Kong’s spirit—where east meets west, and tradition embraces modernity,” said Samantha Fan, general manager, marketing, HKTB. “We wanted to showcase the city’s cultural diversity while infusing the float with creativity and joy, inviting everyone to celebrate an unforgettable Lunar New Year with us.” 
 
Desmond Li, executive director, Grey Hong Kong, added: “The Year of the Snake offers an incredible opportunity to reimagine how we celebrate the Lunar New Year. By combining traditional symbols with modern artistry, we’ve created a float that not only honours Hong Kong’s heritage but also sparks a sense of wonder and excitement for all audiences.”

MARKETING-INTERACTIVE has reached out to Grey HK for more information.

Don't miss: HKTB gets spooktacular this Halloween with a series of festivities

Back in October 2024, HKTB launched its “Hong Kong Halloween” campaign, bringing a series of festival experiences including 3D light show, limited “ghostly” tram, special celebrations and guides. 

The campaign, which began earlier this month is set to run through end of October, and aims to create a festive and joyful time for both residents and visitors while stimulating night-time economy.

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