HKTB doubles outlets offering 'Hong Kong Goodies' to 3,000 amidst visitor surge

The Hong Kong Tourism Board (HKTB) will double the number of outlets offering "Hong Kong Goodies" from the current 1,500 to around 3,000 from April, as Hong Kong saw 1.462 million visitors in February, a triple of that in January.

According to HKTB, Hong Kong saw a provisional visitor arrival of 1.462 million in February, a triple of that in January. The figure also exceeded one million for the first time since the outbreak of the pandemic in 2020. Meanwhile, Mainland visitors shows a significant increase (295%) from 280K to 1.1 million in February among the arrivals. Non-Mainland visitors also surged 62% to 353,316 last month. Other short-haul visitors mainly came from Southeast Asia. Share of leisure visitors is also on a continuous rise.

In view of this, HKTB will be increasing the number of outlets offering “Hong Kong Goodies” from the current 1,500 to around 3,000 starting from April. Visitors can redeem the coupons for the latest rewards, or welcome drinks at selected bars, restaurants and hotels, or offers at various attractions, retail and dining outlets.

Participating merchants include MTR and Hong Kong Jockey Club. The latest editions include offers totalling to HK$20m from the MTR, including 100,000 airport express tickets, 100,000 tourist day passes, and 100,000 coupons of RMB30 discount on High Speed Rail tickets. The Hong Kong Jockey Club also offers 2,000 sets of HK$430 Tourist Packs.

Through various websites and travel agents around the world, the HKTB offers the visitor consumption coupons to visitors purchasing Hong Kong travel products. Visitors can also collect the “Hong Kong Goodies” at five of HKTB Visitor Centres, including the ones at Heung Yuen Wai/Liantang Control Point, arrival hall of Hong Kong International Airport Arrival Hall, Star Ferry Pier at Tsim Sha Tsui, arrival hall of West Kowloon High Speed Rail Station and the Passenger Clearance Building at Hong Kong-Zhuhai-Macao Bridge.

Dane Cheng, HKTB executive director, said, “With more enriched offers, the ‘Hong Kong Goodies’ allow visitors not only to enjoy a more convenient and cosier trip, but also to explore the city’s unique experiences. The HKTB thanks the MTR, the Hong Kong Jockey Club and all participating trade partners for their support in sending our warmest welcomes to our guests and demonstrating Hong Kong’s hospitality spirits.”

MARKETING-INTERACTIVE has reached out to HKTB for more information. 

Back in February, HKTB planned to give out at least one million “Hong Kong Goodies” visitor consumption vouchers worth at least HK$100 each jointly with merchants across the city to travellers visiting Hong Kong. The vouchers can be directly redeemed at over 1,500 shops at various attractions, retail and dining outlets from 15 February for a special offer with no minimum spending requirements.

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