HKPC attains regional PR accolade: Winning the Best Corporate Affairs Strategy Award at PR Awards 2022

This post is sponsored by Hong Kong Productivity Council (HKPC)

The Hong Kong Productivity Council (HKPC) proudly announced that its PR campaign entitled “Make Smart Smarter” has been recognised in the Asia-Pacific region at the MARKETING-INTERACTIVE’s PR Awards 2022, winning a Bronze Award in the category of Best Corporate Affairs Strategy. HKPC vows to keep developing more powerful PR and marketing campaigns to raise Hong Kong enterprises’ awareness about the significance of the adoption of advanced technologies, thus enhancing their overall productivity and competitiveness.

The PR Awards 2022, presented by Asia’s leading platform of advertising, marketing and media intelligence MARKETING-INTERACTIVE, is a definitive awards programme that recognises and celebrates the very best campaigns and professionals in the PR and communications industry across Southeast Asia, South Asia and the ANZ regions. HKPC has demonstrated its remarkable PR performance in brand promotion strategies, tactics and execution in the Asia-Pacific region, and wins alongside well-known PR agencies and enterprises in Southeast Asia such as Edelman Singapore, Grab and Shopee.

As HKPC’s theme of the Year 2021, the award-winning campaign  “Make Smart Smarter” champions  innovation and best practices to tap the full potential of innovative technologies such as IoT, AI, big data, intelligent robots and smart production, to enhance productivity and accelerate advanced and smart manufacturing industries in Hong Kong, thus achieving the goal of “Make Smart Smarter”. Through the effective branding campaign, HKPC has successfully reached out to its stakeholders and promoted its diversified innovation and technology (I&T) solutions and services through effective omni-channel communications, thereby developing a wider spectrum of smart technology applications to support Hong Kong enterprises in achieving new heights. For more details about “Make Smart Smarter” campaign, please visit the dedicated website: https://smarter.hkpc.org/en/index.html.

Henry Li, chief marketing officer of HKPC, said, “Winning this prestigious PR award is a great recognition of the collective efforts of our teams in developing successful PR campaigns and events with befitting strategies to promote better use of advanced technologies. HKPC is always committed to helping Hong Kong industries and enterprises achieve upgrading and transformation locally, in the GBA and ASEAN regions. I am especially delighted that our campaigns have not only been recognised outside Hong Kong, but also embodied our brand promise to help local enterprises stay relevant with I&T and enhance their productivity and efficiency in Hong Kong and beyond."

"As an Industry 4.0 expert with profound R&D experience and a key enabler and catalyst of I&T, HKPC will never cease to innovate on all fronts and will continue to achieve a higher standard of professionalism in PR and communications, thereby further promoting our turnkey I&T solutions and services to benefit a wider group of SMEs and create more values for local industries to chalk up even greater achievement for Hong Kong,” Li added. 

For more information about the PR Awards 2022, please visit: https://awards.marketing-interactive.com/pr-awards-sg/.

About Hong Kong Productivity Council

The Hong Kong Productivity Council (HKPC) is a multi-disciplinary organisation established by statute in 1967, to promote productivity excellence through relentless drive of world-class advanced technologies and innovative service offerings to support Hong Kong enterprises. Being a key enabler of Industry 4.0 and Enterprise 4.0, HKPC strives to facilitate “new industrialisation” in Hong Kong, as well as bolstering Hong Kong to be an international innovation and technology hub and a smart city. The Council offers comprehensive innovative solutions for Hong Kong industries and enterprises, enabling them to achieve resources and productivity utilisation, effectiveness and cost reduction, and enhance competitiveness in both local and overseas marketplaces. The Council partners and collaborates with local industries and enterprises and world-class R&D institutes to develop applied technology solutions for value creation. It also benefits a variety of sectors through product innovation, technology transfer, and commercialisation, bringing enormous business opportunities ahead. HKPC’s world-class R&D achievements have been widely recognised over the years, winning an array of local and overseas accolades.

In addition, HKPC offers SMEs and startups immediate and timely assistance in coping with the ever-changing business environment, as well as enhancing their competitive edge by providing a variety of FutureSkills training to upskill and nurture talent with digital capabilities and TechEd competencies.

For more information, please visit HKPC‘s website: www.hkpc.org/en.