HK welcomes 2000-strong tour group from Chinese eCommerce firm

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A 2,000-strong tour group organised by a Chinese eCommerce company has visited Hong Kong, with an itinerary including entertainment show from city pop star William So Wing Hong, a shopping spree and various tourist attractions.

In a conversation with MARKETING-INTERACTIVE, Hong Kong Tourism Association executive director Timothy Chui said the tourists arrived in the city through the Heung Yuen Wai Control point in two groups of around 1,000 people on Tuesday morning. The two-days-one-night tour started with a poon choi feast in Sha Tau Kok.

After that they went for a four-hour business conference meeting at the Asia World Expo, which consisted of speeches by company executives, a talk by a marketing expert guest speaker and a contract signing ceremony with a Korean company. At night, they went to watch an entertainment show performed by local artist William So.

On the second day, the tourists were taken to various sightseeing attractions and shopping spots including Avenue of Stars in Tsim Sha Tsui and Wong Tai Sin Temple. Some of the visitors told SCMP that they expected to spend big in Hong Kong on luxury goods such as gold, jade and handbags. The visitors spent the night in Hong Kong hotels before they left for Macau today.

Members of the group included people from all over China who work for Yobesta, an eCommerce company established in 2020, Chui said. According to its official website, Yobesta said it is a national enterprise dedicated to exploring a new eCommerce operation and maintenance model, focusing on creating a benign closed loop of consumption ecology and developing a large-scale comprehensive business platform. Since its launch, Yongbeida has taken building a supply and consumption ecosystem as its corporate vision, insisting on creating value, delivering value and sharing value.

Yongbeida also launched its latest "social eCommerce + new retail" operation model, in response to the new trend of social eCommerce, and gradually formed an all-product parity, quality assurance, offline experience store, triple after-sales service, side service. The business pattern aims to create a business 5.0 model contributing to a new consumption scene and shopping experience for consumers that is different from traditional new retail.

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Hong Kong has been seeing various tour groups from mainland China since the reopening of the borders between the two regions. In April, the city recorded provisional visitor arrivals of 2.89 million, a 18% increase from the previous month. The daily average figure of the month is equivalent to about 58% of that before the pandemic (2017-2019 average).

Most visitors in April came from the Mainland and Southeast Asia, according to the Hong Kong Tourism Board. With the last weekend of the month preceding the Labour Day Golden Week, number of Mainland visitors showed a remarkable increase. For other markets, with the Easter holidays and the end of Ramadan, visitors from Southeast Asian markets also recorded a relatively large increase.

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