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HK welcomes 880,000 mainland tourists ahead of Mid-Autumn Festival

HK welcomes 880,000 mainland tourists ahead of Mid-Autumn Festival

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Hong Kong has seen around 880,000 mainland visitors arriving at the West Kowloon Station on Sunday ahead of the Chinese Mid-Autumn Festival, according to mainland authorities.  

During the Mid-Autumn Festival, the city is expected to see an average of 760,000 arrivals and exits at the port daily. The peak was Sunday, with more than 880,000 mainland tourists expected to arrive.

This also comes as the Mid-Autumn Festival holidays in mainland China start today, prompting tourists to come to Hong Kong for sightseeing.  

Tourists from various cities in China such as Beijing said they wanted to utilise the three-day holiday to visit their relatives in Hong Kong. They saw longer queues during clearance, according to The Standard.  

Meanwhile, some mainland visitors said they only planned a day trip to Hong Kong, and they said the festival events in the city were not quite average. 

Some tourists expressed concerns over insufficient promotion and suggested the authorities partner with social media platforms on the mainland to boost visibility, said the report.  

Don't miss: HK to stage first Mid-Autumn-themed drone show

In fact, Hong Kong is unveiling a series of events to celebrate the Mid-Autumn Festival, staging its first-ever Mid-Autumn-themed drone show on 17 September at Wan Chai waterfront.  

As part of the show, a charming Jade Rabbit will grace the sky above Victoria Harbour, inviting the audience to partake in traditional Mid-Autumn Festival activities, including admiring the moon and sipping tea while enjoying the breathtaking skyline.   

During the festival, the HKTB will also arrange various photo-worthy festive installations in Tai Hang, such as the head of the fire dragon, the dragon’s pearl and an LED-lit fa pai for the public to enjoy festive photo shoots.   
 
In addition, two illuminating “bright ring trams” will be adorned with vibrant fire dragons as they travel across Hong Kong Island. Tourist hotspots, such as the Central-Mid-Levels escalators, MTR digital displays, and HKTB’s visitor centres at the airport and Kowloon, will also be decorated with fire dragon elements.   
 
Various locations in the city, such as Victoria Park, the Hong Kong Cultural Centre in Tsim Sha Tsui, Tsing Yi Park, Jao Tsung-I Academy in Mei Foo, the Wong Tai Sin Temple and Lee Tung Avenue in Wan Chai will also stage various lantern carnivals.

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