HK health groups join forces to raise awareness of shingles

Hong Kong Pain Society has partnered up with Diabetes Hongkong and Care For Your Heart to raise awareness of the risks of shingles with a promotional truck. 

Also known as “Ahead of shingles”, the six-week campaign will run until 27 October and targets increased risk population and patients who are above 50, as well as patients with chronic diseases including diabetes, heart diseases and renal diseases. 

The campaign has invited local artists Stephy Tang and Pal Sin to be shingles health ambassadors. Following the launch of outdoor activation at a shopping mall last year, this year the medical groups wish to engage with the community with the truck, aiming to raise public awareness of shingles. 

The campaign was also created based on alarming statistics, which revealed that one in three Hongkongers has a chance to suffer from shingles. Not only the elderly are prone to shingles, but also patients with long-term diseases, including diabetes, hypertension, lupus erythematosus and cancer patients.  

Taking diabetes as an example, research shows that diabetes patients are 78% more likely to get shingles than those without diabetes. In addition, some researchers have pointed out that about one-quarter of diabetic patients will have an increase in glycated hemoglobin (HbA1c) levels after giving birth, making it more difficult to control the disease. 

The campaign has leveraged online and offline tools to reach the target audiences. Throughout the six weeks, the promotional truck is scheduled to visit popular districts across Hong Kong, including Tsim Sha Tsui, Causeway Bay, Shau Kei Wan and Tuen Mun.  

This weekend, the truck will be visiting Tuen Mun Trend Plaza from 5pm on Friday, Yau Tong Ka Wing Street from 12pm until 8pm and Kennedy Town on Sunday.

To enhance the awareness of the truck, pre-event promotion was done via different media platform, and it continued with several print, online media and KOLs' social media coverages in the following weeks. The campaign is done in partnership with PRPPL Consultancy.

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