HK Disneyland to donate 200,000 tickets to NGOs and charities

Hong Kong Disneyland Resort (HKDL) is giving away 200,000 park admission tickets to local community nonprofits and inviting them to join "The most magical party of all", in celebration of its 20th anniversary.

As part of the initiative, registered NGOs or charitable organisations are invited to submit their application on HKDL’s official page with the required information and documents starting from 1 April until 30 April 2025.

"Over the past two decades, Hong Kong Disneyland Resort has been committed to supporting underserved groups, making a magical impact on both the economy and community,” said Michael Moriarty, managing director, Hong Kong Disneyland Resort.

“Today, as we celebrate 20 years as the city’s flagship tourist destination, we are excited to share even more happiness and excitement to guests from all over the world and the local community, inviting everyone to enjoy this one-of-a-kind, most magical party at Hong Kong Disneyland," he added.

On average, HKDL provides more than 100,000 complimentary theme park tickets to those in need every year, and this number will be doubled in celebration of the resort’s 20th anniversary this year, according to the release.  

In celebration of its 20 years in Hong Kong, the resort is hosting a pre-party event on 17 April, with over 550 event guests attending, including Disney fans, media and content creators from key markets such as mainland China and Taiwan, Japan, Korea, the Philippines, Thailand, Singapore, amongst others. Mickey and his friends will shine in their brand-new party looks in a bedazzling runway reveal.

The resort is also launching a series of worldwide and regional publicity and promotions in the coming months. Kicking off this June, the 20th anniversary celebration will feature a brand-new castle stage show, the resort’s largest ever parade, “Friendtastic!”, and a special edition of the “Momentous” nighttime spectacular.

To express gratitude for Hong Kong’s continuous support, Hong Kong residents will be among the first to join the HKDL 20th anniversary celebration, together with more limited-time festivities including Duffy and Friends and Marvel-themed events. From now until 31 July 2025, guests can purchase the “Double the Fun” special offer at HK$859.

MARKETING-INTERACTIVE has reached out to HKDL for more information.

Don't miss: Hong Kong Disneyland records first profit after 9 years thanks to tourists

This also comes after the resort has recorded a historic net profit of HK$838 million after nine years of losses, representing a year-on-year improvement of HK $1.2 billion, according to its report. The turnaround is credited to a considerable increase in both domestic and foreign tourists, total attendance achieved an all-time high of 7.7 million.

This marks the highest net profit, EBITDA, revenue and attendance since its opening in 2005, as well as the first net earnings following a nine-year deficit. EBITDA rose by HK$1.4 billion to HK$2.3 billion, while revenue increased by 54% year on year to HK$8.8 billion. Per capita guest expenditure increased by 28%.

Over the past year, the resort brought about HK$12.4 billion of added value to Hong Kong – equivalent to around 0.42% of the city’s GDP – and created approximately 22,000 jobs, contributing toward Hong Kong’s overall growth, according to the release.

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