Hong Kong Airlines and RAZE Technology join hands to launch co-branded masks

Hong Kong Airlines (HKA) has collaborated with RAZE Technology to unveil a series of joint branding activities, including the launch of co-branded masks featuring aviation inspired design concept.

The launch of the co-branded masks aims to highlight the carrier’s commitment to deliver customers the safest travel experience, and its aspirations to bring back the happy memories of flying through a design that is inspired by the elements of aviation and travel.

The co-branded masks are available in three different colors, with respective design incorporating aviation and flying elements that matched the base colour tone. Wearing these, passengers are able to enjoy their flying and travel experience to the fullest while being reminded to take all necessary precautionary measures.

The grey mask is inspired by the airport runway and aircraft taking off, which signifies Hong Kong Airlines is resuming flights to different destinations and is ready to take off at any time. Meanwhile, “HX” and “852” are printed on the white mask to represent IATA code for HKA and area code of Hong Kong respectively. Together they represent flights from Hong Kong to the world. 

Furthermore, “READY SET GO!” on the light peach mask represents HKA looking forward to bringing passengers back to the beautiful sky.

With an aim of combining simplicity with professionalism, the key visual on the mask boxes features the aircraft instrument panel during take-off. Along with the Hong Kong Airlines logo, the entire design symbolises taking off, resembling how the team is prepared to welcome passengers flying together.

MARKETING-INTERACTIVE has reached out to Hong Kong Airline for further information.

Hong Kong Airlines also distributed a disinfection gift set to each passenger who took the first flight to Okinawa on 2 November, delivering them the safest travel experience possible. The special RAZE Sanitising Travel Kit featured four pieces of the distinctively designed RAZE x Hong Kong Airlines 3-Ply Antibacterial Masks, along with sanitising spray with refill set and sanitising wipes.

Louis Li, vice president at Hong Kong Airlines said: “As a young and energetic brand, RAZE stands out with its innovative photocatalyst antibacterial technology. We are delighted that our collaboration with RAZE demonstrates our commitment to fighting against the pandemic as well as putting safety of passengers our top priority.”

Vincent Fong, founder and CEO of RAZE added: “We are excited to be working with Hong Kong Airlines to provide passengers all-rounded protection and a pleasant journey with the photocatalyst technology and flight elements design.”

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