Hepmil PH opens new content production hub in Manila

Hepmil Philippines, a media company known for running the digital content platform PGAG, has opened its newest production hub in Manila City.

This new production hub responds to the growing demand for virtual production services, as highlighted by the 2024 Global Digital Report, where 64.5% of consumers do online brand research and are becoming more selective about online content.

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The 400-square-meter production hub also features a range of creative zones, including large studios, workstations, lounges, and a wardrobe department. The spaces can be customised to meet various content production needs.

Additionally, Hepmil PH announced plans to integrate livestreaming capabilities into its new studio setup to enhance audience engagement and broaden the reach of its content offerings.

The hub expansion is accompanied by a new content lineup, which aims to provide more opportunities for creators to showcase their talents and for audiences to connect with genuine stories. The new shows are scheduled for release in the next half of 2024.

Adding to PGAG, Hepmil PH launched ‘We The Future,’ a comedic documentary series that delves into the authentic stories of various Filipino communities. The show also highlights the unique perspectives of its cast, which includes Jan Ryan "Zarckaroo" Azurin, Josef Spartacus "Spart" Farnacio, Jestoni "Guhit Jes" Rubantes, Sheanner Navarro, and Rian Simon "Rianismo" Magtaan.

"What's unique about ‘We The Future’ is our hands-on approach. We go directly to the grassroots, engaging with real people and sharing authentic stories. We connect with communities and amplify the voices of those who might otherwise go unheard,” said Erwin Razon, general manager of Hepmil Philippines.

Some other perspectives from their new content include: ‘Si OA,’ a passive-aggressive individual who seeks validation from others who share her controversial views; ‘Pork Soju,’ a character in situations reminiscent of dramatic and twist-filled Korean dramas; and ‘Astrolo-tea,’ offering unserious horoscope readings that provide “tea” for each zodiac sign, meant to give zodiac-based reality checks.

"We are going to do reality-based shows where we showcase the characters and the cast and crews based on their personalities. So, they actually will be a part of content pieces where they get to showcase their true selves," said Razon.

This news comes after Hepmil recently opened an incubation program last December to equip its talents and creator network with social commerce skills, which has since grown to 500 content creators now part of Hepmil's creator network.

Companies such as Starbucks have also recognised the demand for production services. It recently unveiled its in-house production hub Starbucks Studios, a new initiative that will produce original entertainment and tell stories that deepen connections and spark conversations. 

As part of the initiative, Starbucks is teaming up with Sugar23, a multimedia production and talent management organisation with a goal to move culture through entertainment.

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