Health Promotion Board picks new PR agency

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Singapore's Health Promotion Board (HPB) has picked Ruder Finn Asia as its new public relations agency, according to GeBIZ.

Ruder Finn will be required to provide result-oriented, efficient, cost-effective, and customised support in public relations for HPB, promoting the organisation and its programmes, according to tender documents seen by MARKETING-INTERACTIVE.

Ruder Finn will also be expected to provide comprehensive consultancy services, ranging from strategic counsel to tactical implementation and ad-hoc communications activities.

Don't miss: Health Promotion Board closes creative and digital pitch with no shortlists

Ruder Finn will work with HPB to build awareness, understanding and advocacy of HPB's health promotion activities and programmes as well as generate media coverage of HPB and its programmes in target media across all platforms.

It will also work to cultivate strong relationships with target media and identify, build relationships and catalyse discussions with key opinion leaders and influencers to advocate health promotion.

Under the contract, the agency will need to develop and maintain a detailed story bank based on time-based events, health trends or special interests, pitch and secure relevant story opportunities in target media and develop in-depth stories.

It will also need to provide support for media events by developing a communications plan, drafting and distributing media materials, drafting speeches, pitching stories, handling media queries and more.

Aside from these tasks, Ruder Finn will be required to provide media monitoring and analysis for HPB. It will have to monitor all media outlets, social media channels, forum letters and more to provide a daily media clipping report to HPB. It will then have to handle all crisis communications that might arise.

MARKETING-INTERACTIVE has reached out for more information.

The appointment comes shortly after HPB called a pitch to find a creative and marketing agency to handle its creative strategy, production, social media, omnichannel marketing work and more.

The tender will be valid from 1 June 2024 until 31 March 2027 with the option to extend for another three years until 31 March 2030, according to GeBIZ documents seen by MARKETING-INTERACTIVE.

The new pitch came days after HPB's creative and digital marketing services pre-tender qualification stage closed with no applicants shortlisted, due to a change in project requirements, according to a statement by R3 Asia Pacific, HPB's pitch consultant.

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