Health Promotion Board calls for creative pitch after closing last tender with no shortlists

Singapore's Health Promotion Board (HPB) has called a pitch to find a creative and marketing agency to handle its creative strategy, production, social media, omnichannel marketing work and more.

The tender will be valid from 1 June 2024 until 31 March 2027 with the option to extend for another three years until 31 March 2030, according to GeBIZ documents seen by MARKETING-INTERACTIVE.

This will be a two-stage tender comprising of a pre-tender qualification and a selective tender. 

Don't miss: Health Promotion Board closes creative and digital pitch with no shortlists

This qualifying round will be the first stage of the selective tendering process. Only up to four shortlisted agencies that have been qualified at the pre-tender qualification stage will be invited to participate in the selective tender stage as tenderers.

A selective tender will be subsequently called for full-fledged creative and marketing services via a retainer model to conceptualise, plan and implement integrated marketing and communication projects for HPB’s health initiatives from 1 June 2024 until 31 March 2027 with an option to extend another three years. 

The selective tender will cover work including lead agency, creative strategy services, creative production services, social media, behavioral insights, omnichannel marketing and MarTech services and marketing resource secondment and management services.

The chosen agency will have to provide thought leadership and best practices and formulate data-driven marketing strategies. It will also need to be able to tap into target audience and behavioral insights, be tuned into consumer trends and provide an overarching view of HPB's marketing efforts and cross learnings. 

The agency should also be able to create cut through creatives, leveraging on technology where possible, provide innovative, on-trend creatives that resonate with target audiences and generate ideas that work across multiple channels especially digital and social formats. It should also have strong social media capabilities and good SEO/SEM and UX/UI experience.

It will be also called upon to design and implement omnichannel marketing to create a unified and consistent brand experience and be able to provide consultancy advice to HPB on its future needs for creating, developing and executing a robust data strategy for marketing data analytics and drive omni-channel marketing success.

More details will be provided at a pre-tender qualification briefing session on 15 January.

The new pitch comes days after HPB's creative and digital marketing services pre-tender qualification stage closed with no applicants shortlisted, due to a change in project requirements, according to a statement by R3 Asia Pacific, HPB's pitch consultant.

At the time, it said that it would be putting up a new pre-tender qualification notice in the second week of January 2024.

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

Related articles: 
Choose between two scenarios with this new ad format by TikTok and HPB
SG's Health Promotion Board launches hunt for PR agency
Health Promotion Board calls for creative and digital pitch