Have you seen this bloodied car driven by a nun cruising around KL?

A bloody car driven by a blood-soaked nun cruised through the bustling streets of Bukit Bintang, Kuala Lumpur in Malaysia. The unusual sight was part of a PR stunt to generate excitement and intrigue for the horror film Longlegs. 

In a video seen by A+M, the car, a 1960s Volvo P220 Amazon Estate, had realistic blood effects splattered over it. Meanwhile, the blood-soaked nun inside the car could be heard screaming and was seen hitting the windshield of the car. Onlookers were seen taking videos and questioning what was happening.

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Prior to the PR stunt, missing posters of the car were plastered all around Kuala Lumpur. The missing posters asked passersby if they had seen the car. The details stated that it was last seen at Bukit Bintang area and that a big reward would be given for any information about it. A contact number was also attached to the flyer. 

The stunt was orchestrated by creative agency Chariot. "We wanted to create a memorable and immersive experience that would give people a taste of the horror and suspense that they can expect from Longlegs," said Christyna Fong, creative director of Chariot. 

"The bloody nun stood out to us in the trailer, and we knew that scene would be the perfect embodiment of the terrifying elements that will keep audiences on the edge of their seats," added Cavan Ang, creative group head of Chariot. 

According to a statement, the stunt went viral with photos and videos uploaded to social media. It added that users began speculating the nun's origin and created theories and discussions online. 

In February this year, Malaysian bubble tea company Tealive took a similar approach to drum up excitement for its new tea blends. As part of a campaign titled "Tealive Plus: The Four Mystery Ladies", four mystery ladies were seen wandering around key shopping malls in Malaysia to get consumers curious. 

The mystery ladies dressed and behaved according to an aesthetic that reflected one of the exclusive tea blends from the bubble tea brand. 

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