MICHELIN Agilis 3 picks new creative and media agency

Michelin's brand of commercial and light truck tire range, MICHELIN Agilis 3, has picked Havas Thailand to manage its creative development and media planning and buying. It will also be focused on elevating consumer preferences and enhancing MICHELIN Agilis 3’s positioning in the market. 

Initially introduced in 2020, the MICHELIN Agilis 3 is being relaunched and aims to solidify its position in the value-driven markets of Southeast Asia and Oceania, including Thailand, Australia and South Korea. 

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Havas Thailand's expertise in the automotive sector and understanding of Michelin's business played a role in securing this win, it said. 

“We are extremely excited to embark on this journey, expanding our collaboration with Michelin in Thailand," said Aga Giedroyc, Havas Thailand's CEO. 

"This achievement is not just a milestone for us but also a testament to the strength of our unique Havas Village model, which integrates diverse capabilities under one roof to deliver comprehensive and innovative solutions," he continued.

"We look forward to bringing our best-in-class expertise and insights to further enhance Michelin's presence in Thailand and the region".

This news comes shortly after food and beverage company Fraser & Neave (F&N) Magnolia picked Havas Malaysia as its new creative agency.

As part of the remit, Havas Malaysia will handle the brand strategy, creative and social remit for F&N Magnolia’s diverse range of milk products. 

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